Predlošci za email prodaje

Unatoč ubrzanom rastu društvenih medija i ostalih kanala za digitalni marketing, email još uvijek ostaje najmoćniji i najefikasniji alat za marketing i prodaju koji je nadmoćan svim drugim kanalima. Zapravo, s potencijalnim povratom investicije i do 4400%, email marketing je dokazano najbolji način privlačenja i zadržavanja klijenata za mala poduzeća, kao i za velike organizacije. Ovdje navedeni podaci o email marketingu jasno pokazuju da uspjeh vaše prodaje ovisi o tome kako koristite i koristite li uopće email u svojoj strategiji digitalnog marketinga.

Predlošci za email prodaje
Spremite naše predloške kao standardne poruke i imajte poruke za dodatnu i usporednu prodaju uvijek spremne

Zašto email ostaje najbolji kanal za prodaju

  • 72% ljudi preferira primati promotivni materijal putem emaila, u usporedbi sa 17% koji preferiraju društvene medije. 
  • 61% potrošača preferira da ih brendovi kontaktiraju putem emaila
  • 90% emailova bude dostavljeno primateljima kojima su i namijenjeni, dok samo 2% vaših Facebook fanova vidi vaše objave u svojim novostima.
  • Vaša poruka ima pet puta veću šansu biti viđena ako koristite email, u odnosu na Facebook.
  • Imate šest puta veću šansu da će klijenti kliknuti na vaše poveznice putem email kampanje nego putem tvitova.
  • Kada su u pitanju kupnje kao rezultat primitka marketinške poruke, email ima najveću stopu konverzije (66%) u usporedbi s društvenim medijima, izravnim porukama i ostalim kanalima.
  • 4.24% posjetitelja iz email marketinga kupi nešto, u usporedbi s 2.49% posjetitelja s pretraživača i 0.59% s društvenih medija.
  • Prosječna vrijednost narudžbe klijenata s emaila je najmanje triput veća nego u klijenata s društvenih medija.
  • Globalno, 30% marketara navodi da email marketing ima najveći ROI.

10 email predložaka za vaše timove prodaje i marketinga

Korištenje već spremnih predložaka može olakšati vaš posao i poboljšati vašu izvedbu. Imamo 10 osnovnih predložaka za email prodaje koje možete prilagoditi za vašu industriju, proizvod, klijenta ili mogućeg klijenta. Od cold prospectinga i popratnih emailova do angažiranja već postojeće baze klijenata s različitim tipovima promotivnih emailova – ovi predlošci mogu biti odličan početak za vaše vlastite marketinške kampanje korisničke podrške i odlaznu prodajnu komunikaciju.

Email za privlačenje kupaca 


Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,
[YOUR SIGNATURE]

Email za uvod u prodaju


Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?

Best,
[YOUR SIGNATURE]

P.S. If you’re not the right person to speak with, who do you recommend I talk to?

Popratni email za moguće klijente


Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,
[YOUR SIGNATURE]

Email za lansiranje novog proizvoda


Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.

Thanks!
[YOUR SIGNATURE]

Email za program vjernosti


Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More

[YOUR SIGNATURE]

Email za dodatnu prodaju


Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.

Regards,
[YOUR SIGNATURE]

Email za nadogradnju ponude


Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,
[YOUR SIGNATURE]

Email za rođendansku ponudu za klijenta


Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
DISCOUNT CODE

Best wishes from all of us at [Company]!
[YOUR SIGNATURE]

Email za blagdansku ponudu


Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!
[YOUR SIGNATURE]

 Black Friday promotivni email


Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!

Cheers,
[YOUR SIGNATURE]

Predlošci za email prodaje – Najčešća pitanja

Kako napisati prodajni email?

Bezbroj je načina za pristupiti pisanju prodajnog emaila. Najvažnije je da razumijete potrebe svojih klijenata i skrojite svoje poruke tako da im pristaju. Ostatak ide lako.

Kako napisati ciljani prodajni email?

Za svakog novog klijenta trebate pisati novi email koji uključuje osobni pozdrav, pregled proizvoda ili usluga, cilj prodaje i poziv na djelovanje.

Kako završiti prodajni email?

Možete završiti prodajni email pozivom na akciju koji nudi proizvod ili uslugu primateljima.

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