Unatoč ubrzanom rastu društvenih medija i ostalih kanala za digitalni marketing, email još uvijek ostaje najmoćniji i najefikasniji alat za marketing i prodaju koji je nadmoćan svim drugim kanalima. Zapravo, s potencijalnim povratom investicije i do 4400%, email marketing je dokazano najbolji način privlačenja i zadržavanja klijenata za mala poduzeća, kao i za velike organizacije. Ovdje navedeni podaci o email marketingu jasno pokazuju da uspjeh vaše prodaje ovisi o tome kako koristite i koristite li uopće email u svojoj strategiji digitalnog marketinga.
Korištenje već spremnih predložaka može olakšati vaš posao i poboljšati vašu izvedbu. Imamo 10 osnovnih predložaka za email prodaje koje možete prilagoditi za vašu industriju, proizvod, klijenta ili mogućeg klijenta. Od cold prospectinga i popratnih emailova do angažiranja već postojeće baze klijenata s različitim tipovima promotivnih emailova – ovi predlošci mogu biti odličan početak za vaše vlastite marketinške kampanje korisničke podrške i odlaznu prodajnu komunikaciju.
You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?
This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].
We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].
Hope to hear from you,
I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:
If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?
P.S. If you’re not the right person to speak with, who do you recommend I talk to?
Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.
Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.
If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?
Look forward to hearing from you,
We’re thrilled to let you know that [Company] has just launched our new [Product name]!
In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.
If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].
Let us know if you have any questions or want to talk more.
We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] –  points to redeem
[Reward Title 2] –  points to redeem
[Reward Title 3] –  points to redeem
There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].
Join Our Loyalty Program/ Learn More
I hope your [year] is off to a great start!
We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.
By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.
Switch to Annual Billing and Save X %
If you have any questions or need any help at all, don’t hesitate to reach out.
As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:
And much more!
Upgrade to Premium Now
Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].
It’s your birthday today! Celebrate with a little extra something on us.
As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
Best wishes from all of us at [Company]!
The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:
Shop our Holiday deals here
Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!
Are you as excited as we are for Black Friday?
To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!
Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!
Grab the Offers
Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).
Until then, wishing you a happy Thanksgiving!
Bezbroj je načina za pristupiti pisanju prodajnog emaila. Najvažnije je da razumijete potrebe svojih klijenata i skrojite svoje poruke tako da im pristaju. Ostatak ide lako.
Za svakog novog klijenta trebate pisati novi email koji uključuje osobni pozdrav, pregled proizvoda ili usluga, cilj prodaje i poziv na djelovanje.
Možete završiti prodajni email pozivom na akciju koji nudi proizvod ili uslugu primateljima.
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