Predlošci za marketinški email

Broj globalnih korisnika emaila se popeo na 3.9 milijarde u 2019 i doseći će 4.48 milijarde korisnika u 2024, sudeći po Statista istraživanju. Zato poduzeća troše sve više na email marketing i koriste ga za privlačenje potencijalnih kupaca, zadržavanje postojećih klijenata, povećanje prodaje i ubrzanje povrata investicija. Efektivna email marketinška kampanja može postići sve to. Zato što je ona jedan od najisplativijih oblika digitalnog marketinga za konverziju klijenata, globalni email marketing očekuje daljnji rast u nadolazećim godinama. Provjerite više razloga za obratiti pažnju na email marketing i inspirirajte se s naših 10 predložaka za kreiranje marketinškog emaila.

Zašto je email marketing bitan za vaše poslovanje?

Bilo da želite steći nove klijente ili osnažiti veze s postojećima, email marketing vam može pomoći doseći publiku izravno i potaknuti poslovanje. Pogledajte sljedeće podatke koji dokazuju da je email marketing vrijedan alat za poduzeća bilo koje vrste i veličine.

  • Za svaki $1 potrošen na email marketing, možete očekivati prosječan povrat od $0.38.
  • 80% poslovnih profesionalaca se slaže da email marketing potiče privlačenje i zadržavanje klijenata.
  • Email ima veću stopu konverzije nego društveni mediji i rezultati pretraživanja zajedno.
  • 72% potrošača preferira email kao izvor poslovne komunikacije
  • 61% potrošača uživa u tjednom primanju promotivnih emailova, dok 38% želi da emailovi dolaze i češće.
  • 88% korisnika pametnih telefona aktivno provjerava email na svojem telefonu. To ga čini popularnijim od bilo koje druge aplikacije za iPhone i Android.
Email marketing in LiveAgent
Email marketing in LiveAgent

10 predložaka za marketinški email

Izvješće od strane McKinsey Global Institute otkriva da prosječni radnik zadužen za interakciju potroši otprilike 28% radnog tjedna na emailove – što je skoro trećina radnih sati. Jedan od načina za srezati to vrijeme je korištenje već spremnih email predložaka. Imamo 10 osnovnih email predložaka (temeljenih na vrsti maila koje marketari obično šalju u više navrata) koje možete koristiti kao početnu točku i prilagoditi ih za vlastite marketinške kampanje i odlaznu marketinšku komunikaciju.

Predložak za marketinški email dobrodošlice klijentu


Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

Email za pretplatu na novosti


Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

Email za ponovno angažiranje klijenata


Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

Email nakon napuštanja kolica za kupnju


Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

Email nakon otkazivanja računa


[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

Email najave webinara


Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

Predložak za email o ažuriranju proizvoda/usluge


Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

Predložak za email o marketinškom partnerstvu


Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

Email za zahtjev za gostujuću blog objavu


Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

Email za odbijanje gostujuće blog objave


Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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Predlošci za marketinški email – najčešća pitanja

Je li email marketing još uvijek bitan?

Email marketing je još uvijek moćan alat koji se može koristiti za promoviranje svog posla ili organizacije. To je cjenovno pristupačan način za ostati u dodiru s klijentima i kupcima, pružajući brz i prikladan način za gradnju vjernosti klijenata.

Koja je optimalna dužina marketinškog emaila?

Marketinški emailovi trebaju biti kratki i jasni. Nikad ne znate koliko vremena za čitanje uopće ima vaš klijent, tako da je važno da su kratki. Optimalna dužina email poruke je između 4 i 6 rečenica, ispod 200 riječi.

Zašto trebate koristiti predloške za marketinški email?

Korištenje marketinških predložaka će vam sačuvati vrijeme i trud kada želite napraviti iste promjene na marketinškoj poruci kao dio vašeg uobičajenog tijeka rada.

Nazad na predloške Kreirajte račun besplatno

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