Pregled predložaka za email marketing kao učinkovitog alata za privlačenje i zadržavanje klijenata te povećanje prodaje. Uključene su i statistike o rastu broja email korisnika te važnost prilagođavanja emailova svakom primatelju.
Broj globalnih korisnika emaila se popeo na 3.9 milijarde u 2019 i doseći će 4.48 milijarde korisnika u 2024, sudeći po Statista istraživanju. Zato poduzeća troše sve više na email marketing i koriste ga za privlačenje potencijalnih kupaca, zadržavanje postojećih klijenata, povećanje prodaje i ubrzanje povrata investicija. Efektivna email marketinška kampanja može postići sve to. Zato što je ona jedan od najisplativijih oblika digitalnog marketinga za konverziju klijenata, globalni email marketing očekuje daljnji rast u nadolazećim godinama. Provjerite više razloga za obratiti pažnju na email marketing i inspirirajte se s naših 10 predložaka za kreiranje marketinškog emaila.
Bilo da želite steći nove klijente ili osnažiti veze s postojećima, email marketing vam može pomoći doseći publiku izravno i potaknuti poslovanje. Pogledajte sljedeće podatke koji dokazuju da je email marketing vrijedan alat za poduzeća bilo koje vrste i veličine.
Izvješće od strane McKinsey Global Institute otkriva da prosječni radnik zadužen za interakciju potroši otprilike 28% radnog tjedna na emailove – što je skoro trećina radnih sati. Jedan od načina za srezati to vrijeme je korištenje već spremnih email predložaka. Imamo 10 osnovnih email predložaka (temeljenih na vrsti maila koje marketari obično šalju u više navrata) koje možete koristiti kao početnu točku i prilagoditi ih za vlastite marketinške kampanje i odlaznu marketinšku komunikaciju.
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Email marketing je još uvijek moćan alat koji se može koristiti za promoviranje svog posla ili organizacije. To je cjenovno pristupačan način za ostati u dodiru s klijentima i kupcima, pružajući brz i prikladan način za gradnju vjernosti klijenata.
Marketinški emailovi trebaju biti kratki i jasni. Nikad ne znate koliko vremena za čitanje uopće ima vaš klijent, tako da je važno da su kratki. Optimalna dužina email poruke je između 4 i 6 rečenica, ispod 200 riječi.
Korištenje marketinških predložaka će vam sačuvati vrijeme i trud kada želite napraviti iste promjene na marketinškoj poruci kao dio vašeg uobičajenog tijeka rada.
Email predlošci za povećanje cijene
Tekst opisuje povećanje cijena u B2B i B2C sektoru te savjete za obavještavanje klijenata o istom. Predstavljeni su predlošci e-mailova za obavještavanje o povećanju cijena te nakon poziva i kupnje. Također, naglašena je važnost referalnog marketinga i ponuđeno 10 predložaka e-mailova s preporukama. Članak govori o važnosti kvalitetne korisničke usluge i nudi savjete za njeno poboljšanje. Predstavljeni su i predlošci e-mailova za ponovno povezivanje s klijentima.
Automatski emailovi poslije kupnje mogu povećati angažman klijenata, generirati veći broj ponovljenih prodaja i pomoći u smanjenju osjećaja disonance nakon kupovine. Studije slučaja su važne u procesu kupovine za mala i velika poduzeća. Popratni emailovi nakon poziva mogu biti učinkoviti u promoviranju proizvoda ili usluga. Bez obzira na strategiju, organizacije trebaju imati dobar način za pružanje podrške klijentima kako bi osigurale dugoročne odnose i napredak u poslovanju.
Email predlošci za zaključani sadržaj
The article discusses how to create email templates to improve marketing strategies and increase sales. It emphasizes the importance of gated or premium content, which is accessed by providing contact details. The purpose of gated content is to generate potential customers. Email templates for gated content are also provided. The article concludes by suggesting that a balance between free and gated content is important for a successful marketing strategy.
Email templates for promotional and post-purchase communication can save time and increase engagement with customers. Personalized templates can help build relationships and generate repeat purchases. Consistency in design and timing of email content, as well as including support for customers, can increase brand awareness and sales. Quality templates with clear information and calls to action can also improve open rates and sales. LiveAgent offers various customer service software options and a newsletter for updates and discounts.
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