Predlošci za cold sales email

Za B2B poduzeća, cold email marketing je bio i bit će jedan od najefikasnijih načina za generiranje mogućih kupaca. Dobro sastavljen, personaliziran i visoko usmjeren cold email može biti početak uspješne prodajne interakcije. Međutim, pošto je cold email vrsta emaila koji šaljete potencijalnim klijentima s kojima nemate nikakvu poveznicu – nagovoriti ih da odgovore (ili uopće otvore) cold mail može biti izazov. Navest ćemo vam najbolje prakse slanja B2B cold emailova, zajedno s popisom dokazanih naslova te 10 cold sales email predložaka koje možete koristiti za svoje odlazne email kampanje.

Predlošci za cold sales email
Save our cold sales emails as canned messages or templates to send them out with ease.

Najbolje prakse cold emailova

  • Upoznajte svoje primatelje prije nego stupite u kontakt s njima – provjerite njihove profile društvenih mreža te informacije o kompaniji i vidite odgovara li im vaša ponuda.
  • Personalizirajte svaku poruku temeljeno na dostupnim podacima – Woodpecker je otkrio da je prosječna stopa odgovora na napredni personalizirani email 17% (u usporedbi sa 7% za ne-personalizirane emailove).
  • Usredotočite se na vrijednost koju možete pružiti – objasnite kako vaš proizvod/usluga može pomoći riješiti bolne točke vašeg potencijalnog klijenta i ostvariti njegove ciljeve.
  • Neka vaš naslov bude vrlo određen i po mogućnosti kratak – kraći naslovi tipično imaju veću stopu otvaranja i neće biti skraćeni na mobilnim uređajima.
  • Završite s jasnim pozivom na akciju kako bi ohrabrili budući angažman – zatražite od njih da vas povežu s pravim osobama, obavite brzi poziv, zakažite demo i slično.

Naslovi cold emaila koji budu otvoreni

  • [Potencijalni klijent], možemo li se povezati?
  • Možete li me usmjeriti u pravom smjeru?
  • Tražim pravu osobu za kontakt u [kompanija potencijalnog klijenta]
  • Možete li mi pomoći?
  • Imate li 5 minuta, [Potencijalni klijent]?
  • Slobodni za razgovor [datum]?
  • [Zajednička poveznica] preporučuje da vam se javim
  • Pronašao sam vas preko [Preporučitelj]
  • Pitanje u vezi [cilj koji možda žele]
  • Pravite li ove greške?
  • Većina [profesionalci na koje ciljate] pravi ovu grešku
  • Mogućnost za [kompanija potencijalnog klijenta] da riješi [problem]
  • X koraka za postići [cilj koji možda žele]
  • Pomozite svom timu postići [cilj koji možda žele]
  • Mogu li vam pomoći s [ostvarenje specifičnog cilja]?
  • Imamo [bolji/pametniji/brži] način za [ostvarenje specifičnog cilja]
  • Jeste li spremni svladati [specifični izazov]?
  • Kako se nosite s [bolna točka]?
  • Jeste li razmišljali o [relevantna ponuda]?
  • Brzo rješenja za [industrija]
  • Znate li da [konkurencija potencijalnog klijenta] radi ovo?
  • X načina na koji vam možemo pomoći s [problem koji možda imaju]
  • X savjeta/ideja za [bolnu točku koju možda imaju]
  • 10x [kompanija potencijalnog klijenta] napredak u 10 minuta
  • Koliko ste zadovoljni s [Naziv kompanije] [poslovni alat koji koriste]?
  • Čestitamo – vidjeli smo vas na [top web stranica vaše industrije]

10 Cold sales email predložaka

Traženje prave osobe


Hi [Name],

My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].

I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.

I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?

I’d appreciate the help!
[YOUR SIGNATURE]

Općeniti uvodni email


Hi [Name],

This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.

This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.

[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.

If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?

Thanks,
[YOUR SIGNATURE]

Brzo email predstavljanje


Hi [Name],

[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.

[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].

Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?

Best,
[YOUR SIGNATURE]

Pozivanje na konkurentni proizvod


Hi [Name],

Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?

Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.

Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).

Best,
[YOUR SIGNATURE]

Email usmjeren na vrijednost


Hi [Name],

[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.

[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.

We often help companies like yours grow with:

A solution/result
B solution/result
C solution/result

If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]

Thanks,
[YOUR SIGNATURE]

Pristup preko zajedničke veze


Hi [Name],

[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].

[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.

How do you feel about a quick call next week to discuss this further? Let me know when works best for you.

Thanks,
[YOUR SIGNATURE]

Dijeljenje korisnih ideja


Hi [Name],

My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].

I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].

I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]

Regards,
[YOUR SIGNATURE]

Email pozivnica na demo proizvoda


Hi [Name],

My name is [Your name], and I’ll keep this very quick.

Our software solution helps businesses like yours achieve [specific goals] through [product benefits].

Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?

Thanks,
[YOUR SIGNATURE]

Potencijalni klijent s vaše web stranice


Hi [Name],

You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:

[Relevant resource 1]
[Relevant resource 2]

Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?

Best,
[YOUR SIGNATURE]

Email s personaliziranim kontaktom


Hi [Name],

I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.

It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].

What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?

Thanks,
[YOUR SIGNATURE]

Cold sales email – Najčešća pitanja

Kako sastaviti cold email za prodaju?

Cold email je kratak i prelazi na stvar odmah. Nastojte formulirati email ne dulji od 4 rečenice.

Što trebate reći u cold emailu?

Kada sastavljate cold email, trebate početi s kratkim uvodom o sebi i svom poduzeću. Nakon uvoda, trebate navesti razlog pisanja emaila. Nakon toga, trebate ponuditi rješenje ili predstavljanje svog proizvoda.

Kako kontaktirati ljude putem cold emaila?

Trebali biste imati popis adresa koji ste dobili kao rezultat vašeg istraživačkog procesa. Nemojte samo slati cold emailove na nasumične adrese. Fokusirajte se na izgradnju tople poveznice s potencijalnim kupcima. Nemojte se ustručavati slanja više emailova. Neki ljudi misle da slanje više emailova znači da ne možete uspostaviti vezu. To nije istina. Možete uspostaviti vezu iako šaljete više emailova. Ono što je važno je da imate mogućnost povezivanja s vašim potencijalnim klijentima.

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