social media icons on phone screen

Kontrolni popis za postavljanje društvenih medija

Želite li postaviti poslovne račune na društvenim medijima ali ne znate gdje početi? Ne brinite se, mi smo tu za vas.

Ovdje ćemo vam dati kontrolni popis za postavljanje društvenih medija kako bi vam pomogli da brzo i lako postavite svoje račune.
Slijedite ove jednostavne korake i uskoro ćete biti na pravom putu za uspjeh na društvenim medijima.

Važnost kontrolnog popisa za postavljanje društvenih medija

Kao vlasnik poduzeća, vi poznajete važnost društvenih medija. Oni su odličan način povezivanja s vašim klijentima i gradnje odnosa s njima. No s tolikim brojem mreža društvenih medija, može postati teško ići u korak sa svime.

Zato je kontrolni popis za postavljanje društvenih medija praktičan, pošto je lako zaboraviti nešto, s obzirom na količinu detalja na koje morate paziti.

Tko može imati koristi od kontrolnog popisa za postavljanje društvenih medija

  • Vlasnik poduzeća

Ako želite postaviti račune društvenih medija za svoju kompaniju, ali ne znate gdje početi, kontrolni popis vam može pomoći da se sjetite svih važnih detalja. To će vam sačuvati vrijeme i ubrzati postavljanje i početak vaše prisutnosti na društvenim mrežama.

  • Marketar

Za osobu unutar kompanije koja je odgovorna za marketing putem društvenih medija, kontrolni popis za postavljanje društvenih medija može biti koristan alat za praćenje svega. Kao rezultat toga, možete biti sigurni da su svi računi društvenih medija za vaše poduzeće postavljeni i besprijekorno rade.

  • Menadžer za društvene medije

Ako započinjete novu kampanju putem društvenih medija, kontrolni popis za postavljanje društvenih medija će navesti sve što vam je potrebno kako bi započeli. Ako slijedite popis, možete se fokusirati na izvršavanje kampanje i postizanje vaših željenih rezultata.

Istražite naš kontrolni popis za postavljanje društvenih medija

Kontrolni popis za postavljanje društvenih medija

Before you start creating social media accounts, it’s important to determine what your objectives are.

Why is it important to define your goals on social media?

If you don’t know what you want to achieve, it will be hard to create a social media strategy and the type of content that aligns with your objectives. As such, you may not see the results that you are hoping for. By taking the time to define your goals, you can focus your social media efforts and increase your chances of success.

team goals - illustration

How to define your goals on social media?

Do you want to use social media to connect with customers, build brand awareness, or drive traffic to your website? Once you know what your goals are, you can create pieces of content that align with them. This will help you get the most out of social media for your business.

Which tools to use for defining your goals on social media?

  • word processor – for brainstorming ideas and writing down your goals
  • calendar – for setting deadlines
  • task manager – for tracking progress

Now that you know what your social media goals are, it’s time to choose the networks that will help you achieve them.

Why is it important to choose the best social media platforms for your business?

Not every social network is created equal, and some will be better suited to your business than others. By choosing the right social platforms, you can get your content seen by those people who are most likely to be interested in it.

woman choosing right option-illustration

How to choose the best social media platforms for your business?

Do some research on each social network to see which ones are most popular with your target audience. By finding out which networks they are using, you can create content that is tailored specifically to each one.

Which tools to use for choosing the best social media platforms for your business?

  • social media analytics – for researching social networks
  • customer surveys – for finding out which networks your target audience is using
  • competitor analysis – for seeing which networks your competitors are using

Once you have your social media accounts set up, it’s important to assign tasks among your team members.

Why is it important to verify responsibilities?

Social media can be a lot of work, so it’s important to let everyone on your team know what their duties are. Maintaining a strong social presence by making everyone aware of their responsibilities will contribute to achieving your goals.

to do list - illustration

How to verify responsibilities?

Make a list of all the social media tasks that need to be done, such as creating content, scheduling posts, responding to comments, and monitoring analytics. Then assign each duty to a specific team member to get all of your social media tasks taken care of on time.

Which tools to use for verifying responsibilities?

  • task manager – for assigning tasks and tracking progress
  • project management software – for collaboration among team members
  • communication tools – for staying in touch with team members

Your social media username is how people will identify you on each network where you create an account on.

Why is it important to decide on your handle?

Choosing one that is both unique and easy to remember will help users of the different social networks find your business profile. By having a consistent username across all of your different social media accounts, you can make it easier for people to connect with you.

LiveAgent - Facebook homepage

How to decide on your handle?

Think of a few different options for your social media username, and then use a tool like NameCheckr to see if they are available. Once you’ve found one that hasn’t already been taken, try to use it on as many social networks as possible to create a consistent presence.

Which tools to use for deciding on your handle?

  • NameCheckr – for checking the availability of social media usernames
  • Domainr – for finding available social media handles

These images are how people will visually identify you on social media.

Why is it important to choose a profile picture and cover photo?

Your profile image is usually the first thing that someone sees when they visit your social media channel, so it’s important to paint your business in a positive light. Your cover photo is another opportunity to show off who you are and what you’re about, so pick an image that will catch people’s attention and make them want to learn more about you.

LiveAgent's Twitter homepage

How to choose a profile picture and cover photo?

Decide what kind of message you want to send with your social media profiles to make a good impression. If you’re having trouble finding the right profile image, consider using a tool like Canva to create one.

Which tools to use for choosing a profile picture and cover photo?

  • Canva – for creating custom social media images
  • Adobe Photoshop – for editing cover and profile photos
  • GIMP – for editing photos

Now that you’ve done your research and have all of the information you need, it’s time to set up your social profiles.

Why is it important to create your social media accounts?

This is a necessary step for building an online presence. It allows you to interact with potential and current customers, share information about your company, and connect with other businesses in your industry.

LiveAgent social media support

How to create social media accounts?

Go to the websites of the different social networks that you want to create an account on and fill out the necessary information.

Which tools to use for creating social media accounts?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • etc.

Decide on the login credentials for each social media account that you create.

Why is it important to select and securely store passwords?

If someone were to gain access to your social media account, they could potentially cause a lot of damage to your business. By storing your passwords in a secure location, you can help prevent this from happening.

high security standards - illustration

How to store passwords for social media accounts?

There are a few different options for storing passwords, but one of the most secure is to use a password manager. This way, you can create strong passwords for each social media account and not have to worry about remembering them all.

Which tools to use for storing passwords for social media accounts?

  • password manager – for storing passwords in a secure location
  • account manager – for storing social media account login information

Now that you’ve created your social media accounts, it’s time to fill out your pages on them.

Why is it important to complete social media profiles?

Your social media profile is one of the first things that potential customers will see when they visit your page. Filling out your profile completely with all of the necessary information and more can give them a better idea of who you are and what you’re about, plus it will improve your search engine optimization (SEO).

LiveAgent's linkedin profile

How to complete your social media profiles?

Be sure to fill out all of the necessary information in each social media profile such as a bio, your company name, website, contact information, etc.

Tip! LiveAgent social media support software can be used to simplify communication on your social media accounts thanks to advanced automation. Connecting all of your different networks so that every message lands in one inbox streamlines the way you handle customer queries.

Which tools to use for completing social media profiles?

  • account manager – for accessing social media account login information
  • SEO tool – for optimizing your social media profile
  • LiveAgent social media support software – to handle your communication from one universal inbox

Obtain a custom web address that you can use for your social media profiles.

Why is it important to claim your vanity URL?

Having one makes it easier for people to find you online, and it’s another element that can help improve your SEO. In turn, this can lead to more website visitors and potential customers.

LiveAgent's Facebok vanity URL

How to claim your vanity URL?

Go to the social media channel that you want to claim a vanity URL for and look for the option to do so, which is usually located in the settings or account information section (most social networks allow this). Once you find it, simply follow the instructions from there.

What tools to use for claiming your vanity URL?

  • account manager – to log in to you the profiles you want to claim a vanity URL for
  • URL shortener – to create a shorter, easier-to-remember web address for your social media profiles (this can be especially useful if your chosen vanity URL is already taken)

If you have a physical location, be sure to add your address and opening hours to your social media profiles.

Why is it important to add your location and opening hours?

Adding this information can help improve your local SEO, which can lead to more foot traffic at your business. It’s also useful for potential customers who may want to know if you’re open and when they can come by.

LiveAgent's Facebook bio

How to add your location and opening hours?

Most social media networks have the option to add this information to your profile, usually in the settings or account information section. Fill out the fields there with the relevant information and save your changes.

What tools to use for adding your location and opening hours?

  • SEO tool – for optimizing your social media profile for local SEO
  • location services – to help potential customers find your business more easily (these are typically built into social media platforms)

These digital identifiers are a great way to get your content seen by more people, and they can also help you connect with others who are interested in similar topics.

Why is coming up with hashtags important?

Hashtags can improve the reach of your social media posts by making them more discoverable to users who are searching for that particular topic. They’re also a great way to connect with others who share your interests.

LiveAgent's Twitter hashtags

How to come up with hashtags?

One way is to simply conduct a search on each social media platform for terms related to your topic and see what comes up. Another is to use a hashtag research tool like Hashtagify.

What tools to use for coming up with hashtags?

  • Hashtag research tool – for finding popular and relevant hashtags to use
  • Social media platform search bar – for conducting searches on each social media platform

Now it’s time to start thinking about how you’re going to measure your success.

Why is setting KPIs important?

Key Performance Indicators (KPIs) will help you track your progress and see if your social media efforts are paying off. This can be anything from website traffic to social media engagement metrics.

Google Analytics example

How to set KPIs?

Some things to consider when setting KPIs for your social media presence include website traffic, social media engagement (likes, comments, shares), leads generated, and sales made. Tracking these key metrics will give you a good idea of whether or not your social media presence is helping you achieve your business goals.

What tools to use for setting KPIs?

  • Google Analytics – for tracking website traffic
  • Social media platform insights – for measuring social media engagement metrics
  • Lead tracking software – for measuring leads generated
  • Sales tracking software – for measuring sales made

After you’ve completed all of the previous steps, all that’s left is to publish your first content on your social media profiles.

Why is posting your first update important?

This is your opportunity to make a good impression and set the tone for future posts. Put some thought into what you’re going to say and how you’re going to say it.

LiveAgent's pinned tweet

How to post your first update?

The best way to approach it will depend on the social media channel you’re using. For example, if you’re posting on Facebook then you might want to write a short update about your business and include a link to your website, whereas if you’re posting on Twitter then you could share a blog post or article that you think your followers would find interesting.

What tools to use for posting your first update?

  • social media platform of choice – for publishing your content
  • content management system – for creating and managing your content

Najbolje prakse za postavke društvenih medija za poduzeća

Sada kad znate proces postavljanja društvenih medija, navest ćemo vam par savjeta koje možete slijediti kada kreirate svoje profile na društvenim medijima.

Izaberite prave platforme društvenih medija

Sve platforme društvenih medija nisu iste. Nema smisla kreirati profile na platformama društvenih medija koje vaša ciljana publika ne koristi. Istražite i saznajte na kojim društvenim medijima su vaši idealni korisnici najaktivniji te fokusirajte svoje napore tamo.

Koristite visokokvalitetne slike

Provjerite jesu li logo vaše kompanije, portreti itd. visokokvalitetni i u veličini koja je prikladna za platformu društvenih medija koju koristite. Na primjer, ne želite koristiti sliku niske razlučivosti na Facebooku, jer će izgledati pikselasto kada se uveća.

Budite sukladni u svom brendingu

Vaša prisutnost na društvenim medijima bi trebala biti produžetak vašeg poslovanja. To znači korištenje iste palete boja, loga i sveukupnog izgleda i osjećaja na svim profilima društvenih mreža, jer sukladnost pomaže da ljudi lakše prepoznaju vaš brend.

Pišite uvjerljive opise

Vaše biografije na društvenim medijima su važne jer daju ljudima ideju o čemu je vaše poslovanje i pretraživači ih koriste za indeksiranje vaših stranica. To znači da trebate uzeti dovoljno vremena da napišete opise koji su informativni, kao i bogati ključnim riječima.

Neka vaši profili budu ažurirani

Važno je redovito ažurirati vaše stranice društvenih medija s najnovijim informacijama o vašem poslovanju. To uključuje detalje kao što je promjena adrese, telefonskog broja, web stranice i slično.

Sažetak kontrolnog popisa za postavljanje društvenih medija

  • Definirajte vaše ciljeve na društvenim medijima
  • Izaberite najbolje platforme društvenih medija za vaše poduzeće
  • Potvrdite odgovornosti
  • Odlučite kako ćete se zvati
  • Izaberite profilnu sliku i sliku naslovnice
  • Kreirajte svoje račune
  • Izaberite i sigurno pohranite lozinke
  • Dovršite svoje profile društvenih medija
  • Uzmite svoj vanity URL
  • Dodajte svoju lokaciju i radno vrijeme (ako je primjenjivo)
  • Smislite hashtagove koje ćete koristiti
  • Postavite KPI za svoju prisutnost na društvenim medijima
  • Objavite svoje prvo ažuriranje

Frequently asked questions

Koliko traje postavljanje društvenih medija za poduzeća?

Ako ste tek počeli, onda će vam možda trebati nekoliko tjedana da sve postavite i da to izgleda dobro, ali jednom kada pokrenete sve, tjedno vam neće trebati više od nekoliko sati da održite svoju prisutnost na društvenim medijima. Naravno, ako ciljate na više razine angažiranosti i dosega, trebat ćete uložiti više vremena i truda, ali na kraju vi odlučujete koliko vremena želite potrošiti na društvenim medijima za vaše poduzeće.

Kako mjeriti uspjeh na društvenim medijima za svoje poduzeće?

Prvi korak je odrediti svoje poslovne ciljeve, zatim možete razviti metrike za praćenje napretka prema njihovom ostvarenju. Na primjer, ako želite povećati svijest o brendu, onda možete pratiti broj sljedbenika ili sviđanja koje vaša stranica dobiva. Ključ je u krojenju vaših metrika kako bi točno odražavale vaše ciljeve, tako da možete mjeriti uspjeh i usput praviti potrebne prilagodbe.

Koliko često trebam objavljivati na društvenim medijima?

Vaš raspored objavljivanja bi trebao biti barem nekoliko puta tjedno, ako želite izgraditi svijest o brendu, ali ako želite generirati potencijalne kupce ili prodaju, bilo bi dobro objavljivati i češće – barem jednom dnevno. Međutim, ako samo želite držati svoje sljedbenike angažiranima, 3-5 puta tjedno bi trebalo biti dovoljno.

Koje platfome društvenih medija bih trebao koristiti za svoje poduzeće?

To ovisi o vašoj industiji i ciljanom tržištu, ali neke od najpopularnijih platformi društvenih medija za poduzeća uključuju Facebook, Twitter, LinkedIn i Google+. Svaka od njih ima unikatne prednosti i značajke, tako da je važno krojiti vašu strategiju društvenih medija sukladno tome.

Zašto su društveni mediji važni za poslovanje?

Oni vam daju način da doprete do potencijalnih klijenata i kreirate poveznice s njima. U prošlosti su se poduzeća oslanjala na tradicionalne marketinške metode kako bi došla do svoje ciljane publike, no društveni mediji su to promijenili. U današnje vrijeme ljudi više nego ikad provode vrijeme na stranicama društvenih medija, što predstavlja ogromnu priliku za poduzeća da se povežu sa svojim idealnim korisnicima. Dakle, ako ne koristite marketing putem društvenih mreža da promovirate vaše poduzeće, propuštate dosta potencijalnih klijenata.

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