Podcast je odličan način za podijeliti vaše interese i ideje sa svijetom, a lako se pokreće uz samo par jednostavnih koraka. Svi mogu kreirati podcast, a postoji nekoliko načina za započeti.
Podcasti se obično povezuju s korištenjem u osobne svrhe, kada ljudi slušaju snimke emisija ili lekcije na svojim pametnim telefonima ili drugim uređajima. Međutim, podcasti također mogu biti odličan marketinški alat za poduzeća. Velik broj kompanija već koristi podcaste kako bi doprli do šire publike i povezali se s potencijalnim klijentima.
Kada pokrećete podcast, postoji nekoliko ključnih stvari koje morate uraditi. Kontrolni popis za pokretanje podcasta će vam pomoći da završite sve što je potrebno i počnete kako treba.
Ako budete slijedili ovaj popis, stavku po stavku, nećete imati problema s pokretanjem uspješnog podcasta koji će zainteresirati i zabaviti vaše slušatelje. To je važno jer vam uspješan podcast može pomoći izgraditi autoritet i kredibilitet u vašoj industriji, kao i doprijeti do nove publike.
Poduzeća
Za poslovne svrhe, podcasti se mogu koristiti kao marketinški alat za promoviranje proizvoda ili usluga ili za izgradnju veza s klijentima. Dakle, kontrolni popis za pokretanje podcasta može biti vrlo koristan poduzećima koja žele ostaviti trag u svijetu podcasta.
Kreatori
Podcasti su također odličan način za kreatore sadržaja da izgrade bazu publike i podijele ideje sa svijetom. Ako ste kreator sadržaja, kontrolni popis za pokretanje podcasta će vam pomoći da se otisnete u svijet podcasta i povećate vaše šanse za uspjeh.
Blogeri
Bilo tko tko ima vlastiti blog može imati koristi od vođenja podcasta u svrhu dopune misli koje dijele s publikom korištenjem audio zapisa. Pokretanjem podcasta i uključivanjem blog objava u vidu epizoda, blogeri mogu promovirati sadržaj na novi način.
The very first thing you need to do when you’re a beginner podcaster is to establish your aims and what are you hoping to achieve.
Your objectives will be the driving force behind each decision you make for your podcast. They will help you determine your target audience, the topics you want to cover, the format of your show, and the length of each episode.
Your target could be anything from building brand awareness to growing an engaged audience or making sales. Once you know what your goals are, it will be much easier to make decisions about your podcast.
If you’re unsure of what your objectives should be, take a bit of time to brainstorm and write down a few ideas. Once you have a list of possible goals, you can start to narrow it down to one or two that are most important to you.
Identify a specific topic or area of interest that you will be focusing on in your podcast.
Choosing a niche gives your podcast a clear purpose and direction. It also makes it more likely that you’ll be able to build a strong and loyal audience.
Your niche doesn’t have to be overly specific, but it should be focused enough that you can easily talk about the topics related to it. When choosing a niche, think about what you’re passionate about, what you have expertise in, and what your target audience would be interested in hearing about.
Figure out who you want as your ideal listener for your podcast, what your target audience is, and who your future audience might be.
Determining your target audience will help you decide what topics you cover, the format of your show, and how you market your podcast. It’s also worth considering who your ideal listener is when setting the goals that you want to achieve, so this should go hand-in-hand with the first step.
Researching your target audience means using social media platforms, Google Analytics, and surveys. If you’re not sure where to start, begin by thinking about who you want to reach with your podcast and what they might be interested in hearing about.
Decide where you will host your podcast. Choose from the different hosting platforms available out there.
A podcast hosting platform is where your audio files will be stored and distributed. It’s, therefore, crucial to choose a reliable host who can provide you with the features and support that you need.
There are many different podcast hosting platforms to choose from, so do your research to find one that’s right for you. When comparing hosts, take into account factors such as price, features, ease of use, and customer support.
Work out what you need to record your podcast episodes and where you might find that equipment so that you can buy it.
To produce high-quality audio recordings, you’ll need to invest in some basic podcasting equipment. This doesn’t have to be expensive, but it’s worth considering what you need to get started.
Consider the type of microphone you need and whether or not you want to invest in any additional software at this stage or only later when you become an experienced podcaster. It’s also a good idea to think about where you’re going to store your podcast recordings and how you will edit them.
Before you start recording, check that everything is set up and working correctly.
This step will help you avoid any technical issues further down the line. It also gives you a chance to familiarize yourself with the podcast platform and ensure that everything is running smoothly from the get-go.
Create a test episode and upload it to your chosen host, then listen back to the recording to check the audio quality and identify any problems. You can also ask a friend or family member to listen to the episode and give you their feedback.
Prepare for your first recording by putting together a rough script and making a list of what you might ask anyone who joins you on the show.
Doing so will help you keep on track when recording and ensure that your episodes are well-structured and flow smoothly. Preparing questions in advance is a good way to plan if you’re inviting guests to your show.
Start by brainstorming some podcast topic ideas that you want to cover in your first episode. Once you have a few ideas, flesh them out into a more detailed structure. Remember to leave some room for spontaneity and discussion.
If you’re planning on questioning guests on your show, reach out to potential interviewees and arrange a suitable time for a chat.
Questioning some guests will provide you with plenty of material for your episode. Scheduling a time and date that is convenient for all parties will mean that you won’t run into any problems when trying to get in touch with your interviewees.
Think about who you would like to interview and why. Once you have a few people in mind, reach out to them via email or social media and propose a time for a chat. Always be respectful of their time and try to be as flexible as possible.
Now that the preparation is over, it’s time to create your very first podcast.
This is the moment you’ve been waiting for – the time to share your passion with the world. Recording your first episode will help you get over any nerves and give you a taste of what it’s like to be a podcast host.
Set up your recording equipment in a quiet room and check that you have everything you need. Turn off notifications, perform a soundcheck (audio recording), check headphones and microphone input, open recording software, hit record, and save audio files (audio files).
If you are conducting a podcast interview, you should have the guest follow the same pre-recording steps as above and then open up your video conferencing software to call them.
Once you’ve recorded your episode, it’s time to polish it up.
Post-processing will help you erase any mistakes, remove any awkward pauses, and make sure that your episode flows smoothly. It’s also a good opportunity to add any introductory podcast music or sound effects.
Take your recordings and open up your editing software, import the audio file, remove any unwanted sections, add introductory podcast music/sound effects (optional), and then export the new file to a format of your choosing (e.g. mp3 files).
The final step is to check that your first episode is discoverable by listing it on the various podcast directories.
By listing your show on popular directories, you’ll be able to reach a whole new audience of potential listeners because people will be able to find your podcast when they search for related keywords.
The entire process varies depending on the specific podcast directory, but generally speaking, you’ll need to provide the show title, a podcast description, RSS podcast feed URL, cover art, and category.
The final step is to start advertising your podcast so that people can find and listen to it.
If you want people to listen to your show and have a successful podcast launch, you need to let them know that it exists. Marketing your podcast is the best way to generate awareness and get people interested in what you have to offer.
Some popular methods include social media, by sharing each episode on your accounts and creating a dedicated page for your show, reaching out to influencers, or submitting guest post articles; blogging, by writing a synoptic or show-notes style post with highlights; sending out a press release, to let the media know about your new show; and advertising, both online (Facebook Ads, Google AdWords) and offline (sponsorships, trade shows).
Tip! Make use of LiveAgent social media support software and benefit from advanced automation to simplify communication on your social media accounts. You can connect all of your channels and streamline the way you answer questions. Every private message will end up in one inbox. Useful, isn’t it?
Utvrđivanje cilja je prvi korak kontrolnog popisa za pokretanje podcasta i bit će korisno kada dođe do odlučivanja kako mjeriti uspjeh vaše emisije. Zatim možete pratiti metrike u ovim kategorijama, ako je primjenjivo na vaš slučaj, i pronaći ključne činjenice iz tih podataka.
Ovo je najizravnija metrika za praćenje pošto je predstavlja jednostavan broj koji s vremenom ide prema gore (ili dolje). U većini direktorija za podcaste, kao i putem vaše hosting platforme, možete vidjeti broj vaših pretplatnika.
Broj preuzimanja također možete vidjeti u većini podcast direktorija, kao i putem vaše hosting platforme. Ovaj broj će vam dati širu sliku koliko ljudi sluša vaše epizode.
Broj novih poveznica koje su usmjerene na vašu web stranicu ili blog je još jedna od korisnih metrika koje možete pratiti. Možete koristiti alat kao što je Ahrefs da vidite koliko novih domena ima poveznicu na vašu web stranicu.
Kako bi pratili koliko često ljudi govore o vašem podcastu, možete postaviti Google Alert za ime vaše emisije. Na taj način ćete biti obaviješteni svaki put kada netko spomene vaš podcast online.
Ako imate web stranicu ili blog za potrebe showa, možete nadgledati broj posjetitelja koji su došli na vašu stranicu s vaših podcast epizoda. Ova metrika će vam pokazati koliko su učinkovite vaše marketinške strategije u privlačenju prometa na vašu stranicu.
Ako imate određene ciljeve za vaš podcast (kao generiranje potencijalnih kupaca ili prodaje), onda ćete htjeti pratiti stopu konverzije vaših slušatelja. Ova metrika će vam reći koliko ljudi je poduzelo određenu akciju nakon slušanja vaših epizoda.
Na kraju, još jedna od dobrih mjera za uspjeh je broj i prosjek ocjena i recenzija koje dobivate za vaš podcast. Ove povratne informacije vam mogu pomoći shvatiti što ljudi vole (ili ne vole) u vezi vaše emisije, tako da možete napraviti potrebne izmjene.
Prvo, odaberite tip podcasta koji želite kreirati i format koji će najbolje odgovarati toj vrsti sadržaja. Drugo, pobrinite se da ste izabrali atraktivno ime za vašu emisiju. Zatim pronađite hosting platformu za koju znate da će ljudi putem nje moći pretplatiti se i preuzeti vaše epizode. Potom investirajte u visokokvalitetnu audio opremu i alate za uređivanje kako bi bili sigurni da će vaš podcast zvučati profesionalno. Na kraju, prepoznajte prostor na tržištu koji vaš podcast može popuniti, tako da znate da će se isticati od ostatka i imati šanse za uspjehom.
Postojanje publike od samog početka vam daje već postojeću grupu slušatelja koje zanima što imate reći, što vam može dati ogroman poticaj dok ste podcast početnik. Naravno, možete pokrenuti podcast i bez publike. Samo ćete trebati raditi malo napornije kako bi uvjerili ljude da vas slušaju. Ako već nemate postojeću bazu slušatelja, probajte se obratiti prijateljima, obitelji i ostalim potencijalnim slušateljima putem društvenih medija ili online foruma kako bi ih obavijestili o vašoj emisiji.
Na to pitanje ne postoji univerzalan odgovor, jer optimalni raspored za objavu podcasta zavisi od teme podcasta, publike do koje pokušavate doprijeti i drugih faktora. Međutim, dobro pravilo je objavljivanje novih epizoda barem jednom tjedno, ako ne i češće. To će držati vaše slušatelje zainteresiranima i oni će se vraćati po još sadržaja.
To varira ovisno od vrste sadržaja koji ćete proizvoditi. Na kraju krajeva, važno je eksperimentirati i naći što je najbolje za vas i vašu publiku. Neki od najpopularnijih formata uključuju intervjue, solo emisije, rasprave u vidu okruglog stola i zajedničke podcaste.
To ovisi o vašoj ciljanoj publici, ali u osnovi trebate izabrati temu koja je relevantna i zanimljiva vašim slušateljima. Zatim trebate proizvoditi visokokvalitetni sadržaj za podcast koji će im pomoći da rastu i razvijaju se..
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