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  • Predlošci e-pošte programa lojalnosti

Predlošci e-pošte programa lojalnosti

Iako se stjecanje kupaca može činiti boljim ulaganjem za tvrtke, brojne su studije pokazale da dugoročno privlačenje novih klijenata može koštati vašu tvrtku i do 7 puta više u odnosu na zadržavanje postojećih klijenata. Što se tiče zadržavanja klijenta, programi lojalnosti mogu biti moćan alat koji ih tjera na povratak, smanjuje stopu odbijanja klijenata i povećava vašu ukupnu prodaju. Čitajući ovaj članak saznat ćete zašto je vrijedno ulagati programe lojalnosti, zajedno s 10 primjera predložaka e-pošte koje možete koristiti u marketinškim kampanjama programa lojalnosti.

Što je program lojalnosti kupaca?

Program lojalnosti klijenata je program nagrađivanja koji tvrtka nudi svojim klijentima kako bi ih potaknula da kupuju više nudeći određene pogodnosti. Mogu uključivati popuste, besplatnu robu, unaprijed objavljene proizvode, ekskluzivne pogodnosti ili bilo koje druge značajne nagrade. Iako se često koriste za privlačenje novih klijenata, primarni cilj programa lojalnosti je zadržavanje postojećih klijenata, poticanje lojalnosti i poticanje zagovaranja robne marke..

Predložak e-pošte za nagradu lojalnosti Sephora
Sephora” Beauty Insider ” program nagrađivanja lojalnosti putem e-pošte za rođendan

Zašto je marketing programa lojalnosti važan

Različita istraživanja o lojalnosti klijenata otkrila su da programi lojalnosti mogu donijeti ogromnu vrijednost svakom poslu. Evo samo nekoliko impresivnih statistika koje treba spomenuti:

  • 71% Gen X, 70% Millennials, 63% Baby Boomers i 62% Gen Z kažu da programi lojalnosti utječe na njihov odabir robne marke. (CrowdTwist)
  • 80% Gen K, 43% Millennials, 76% Gen X, i 53% Baby Boomers kaže da program lojalnosti povećava učestalost njihovih kupnji. (Rare)
  • 71% potrošača koji su članovi programa lojalnosti kaže da je članstvo važan dio njihovih odnosa s poduzećima. (Bond)
  • 73% potrošača vjerojatnije će preporučiti marke s dobrim programom lojalnosti (Bond)
  • Potrošači troše 37% više ako su članovi programa lojalnosti. (Bond)
  • 95% tvrtki izvijestilo je da članovi njihovog programa lojalnosti godišnje troše više od svojih nečlanova. (LoyaltyOne)
  • Članovi programa lojalnosti ostvaruju 12 do 18% više prihoda godišnje od nečlanova. (Accenture)
  • U prosjeku, članovi programa lojalnosti doprinose 43% godišnje prodaje tvrtki. (LoyaltyOne)

10 predložaka e-pošte programa lojalnosti

Istraživanje iVend-a pokazalo je da gotovo 63% svjetskih potrošača radije prima komunikaciju od tvrtki putem e-pošte – što e-poštu čini jednim od najučinkovitijih kanala za njegovanje članstva u Loyalti programu. Evo 10 osnovnih predložaka koje možete koristiti u kampanjama e-pošte programa lojalnosti, kako biste poboljšali angažman korisnika, izgradili bolje dugoročne odnose s klijentima, i povećali prodaju.

Prilagođavanje predloška e-pošte
Spremite i prilagodite predloške e-pošte u LiveAgentu

Novi predložak e-pošte za pokretanje programa lojalnosti


Hi [Name],

We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem

JOIN THE [LOYALTY PROGRAM NAME]

Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]

Predložak e-pošte s pozivnicom za program lojalnosti


[Name],

Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.

SHOP NOW

By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …

[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW

If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.

Best,
[YOUR SIGNATURE]

Predložak e-pošte dobrodošlice programa lojalnosti


[Name],

Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.

As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.

100 points are all you need to get your first free product/ discount – here are two quick ways to get there:

Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)

When you’re done, you can check your points balance and find more ways to earn points by visiting our website.

If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].

Thanks for becoming part of our community!
[YOUR SIGNATURE]

Predložak e-pošte s obavijestima o sljedećoj nagradi


[Name],

We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:

[Benefit #1]
[Benefit #2]
[Benefit #3]

Earning more points is easy!

Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points

Thanks for your continued loyalty.
[YOUR SIGNATURE]

Predložak e-pošte za postizanje statusa razine


[Name],

We’re thrilled to report that you just leveled up to our [tier name] tier!

You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.

EXPLORE MY REWARDS

Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]

Predložak e-pošte s mjesečnom izjavom o nagradi


[Name],

Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.

Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***

Earn even more points when you shop our special deals now through [date].

SHOP NOW

Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.

Cheers,
[YOUR SIGNATURE]

Predložak e-pošte s podsjetnikom na istek nagrade


Dear [Name],

This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!

Your current balance is ***points.

SHOP NOW

Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]

Predložak e-pošte za ponovno angažiranje korisnika


Hi [Name],

We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!

CLAIM YOUR FREE POINTS NOW

The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:

SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points

Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.

Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT

Predložak e-pošte za preporuku

[copy button="yes"]
[Name],

You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!

Give $** and get ** points when you refer a friend

HERE’S HOW IT WORKS

Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase

Your current rewards points balance is: ***

READY TO SHARE?

Copy and paste this code and share amongst friends: CODE

Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]

 Predložak e-pošte za sretan rođendan


Dear [Name],

From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!

CHECK MY BALANCE

Thanks for being a loyal customer and we hope you enjoy your special day.

Cheers,
[YOUR SIGNATURE]

E-pošta programa lojalnosti – često postavljana pitanja

Kako mogu promovirati svoj program lojalnosti?

Možete promovirati svoj program lojalnosti slanjem e-pošte članovima vašeg programa lojalnosti. Osim toga, možete im dati vezu za prijavu u Vaš program lojalnosti.

Kako mjerite uspjeh programa lojalnosti?

Postoji mnogo načina za mjerenje uspješnosti programa lojalnosti. Možete mjeriti broj ljudi koji sudjeluju u programu, broj ljudi kojima je program bio koristan i broj ljudi koji su generirali preporuke.

Koja je optimalna duljina e-pošte programa lojalnosti?

Optimalna duljina e-pošte programa lojalnosti trebala bi biti oko 1000-1500 simbola (oko 100-150 riječi).

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