Predstavljeni su primjeri predložaka e-pošte za prekid, koji su učinkoviti u povratu hladnih potencijalnih klijenata u prodajni ciklus i sklopljenju poslova. Ovi predlošci mogu pomoći poboljšati stopu odgovora na e-poštu te povećati uspjeh poduzeća.
E-poruka za prekid je jedna od najučinkovitijih e-poruka za praćenje prodaje koju možete koristiti ako je Vaš potencijalni klijent postao hladan i ne reagira na Vaše višestruke pokušaje da stupite u kontakt. Kada se sve završi ispravno, e-poruke za prekid mogu Vam pomoći da poboljšate stopu odgovora, vratite te hladne potencijalne klijente u svoj prodajni ciklus i sklopite poslove koji bi u protivnom vjerojatno bili izgubljeni.
U stvari, prema Katharine Derum, višoj voditeljici prodaje u HubSpot-u, njezin tim dobija 33% odgovora na njihove e-poruke za prekid. Nije ni čudo što ove vrste e-poruka postaju sve popularnije kod prodavača u B2B okruženju. Evo kratkog uvida u to što je zapravo e-pošta za prekid, zajedno s 10 predložaka za takve e-poruke koje možete koristiti u svojim kampanjama za praćenje prodaje.
E-poruka za prekid je posljednja e-pošta koju biste trebali poslati potencijalnom klijentu kada se već neko vrijeme niste čuli (ili se uopće niste čuli) s ciljem da biste izazvali odgovor. U osnovi služi kao prekid uzorka da bi se podstakli nereagirajući, spori potencijalni klijenti da kliknu na odgovor i krenu u akciju jer je većina njih iznenađena kada od prodavača dobiju e-poruku za “zbogom”. Iako većinu e-poruka za prekid neće pretvoriti u ponovne kupce, postoji nekoliko čvrstih razloga za njihovo slanje:
Imajte na umu da to nije isto što i pisati ostavku, stoga nemojte brkati to dvoje.
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E-pošta za prekid može biti učinkovita i za odlazna praćenja (kada šaljete hladne e-poruke potencijalnim klijentima koji prethodno nisu komunicirali s vama) i za dolazne e-poruke (kada sljedbe šaljete potencijalnim klijentima koji su na trenutak izrazili zanimanje za Vašu ponudu). Bez obzira na slučaj, ovih 10 predloga za e-poštu mogu poslužiti kao polazna točka za Vaše posljednje daljnje poruke neresponzivnim potencijalnim klijentima.
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
Thanks,
[YOUR SIGNATURE]
I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.
If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
Regards,
[YOUR SIGNATURE]
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers!
[YOUR SIGNATURE]
I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.
Best,
[YOUR SIGNATURE]
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.
I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
[Resource 1]
[Resource 2]
[Resource 3]
I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.
Wishing you all the best,
[YOUR SIGNATURE]
I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.
If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo
Cheers!
[YOUR SIGNATURE]
I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.
I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.
Best,
[YOUR SIGNATURE]
I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.
However, I haven’t heard back from you yet, and that tells me one of the three things:
You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry that it might be No. 3.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.
If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.
All the best,
[YOUR SIGNATURE]
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Predlošci e-pošte za odgovor korisnika
Praćenje i odgovaranje na povratne informacije korisnika ključno je za poslovanje. Vrste povratnih informacija uključuju tražene i neželjene, a pozitivne povratne informacije mogu povećati preporuke i lojalnost kupaca. Postoje predlošci za podršku kupcima, e-poštu, e-trgovinu i povratne informacije. Ploča za povratne informacije može biti korisna i učinkovita za prikupljanje korisnih povratnih informacija. Odgovaranje na javne recenzije također je važno, jer većina kupaca čita online recenzije prije posjeta web stranici.
Predlošci za odgovor na pozitivnu recenziju na društvenim medijima
Klijenti žele osobnije iskustvo od brenda što povećava njihovu privrženost. Mišljenja klijenata mogu biti korisna u razvoju budućih strategija. Odgovaranje na pozitivne recenzije na društvenim medijima je važno, ali nije potrebno odgovoriti svakom. Važno je biti zahvalan i otvoren te je moguće zatražiti dopuštenje za korištenje njihovih iskustava.
Predlošci e-pošte za obnavljanje
Tekst objašnjava važnost korištenja zaključanog sadržaja kao marketinške strategije za generiranje potencijalnih kupaca, uz primjere poput blogova i e-knjiga. Također se govori o važnosti automatskih emailova poslije kupnje koji zadržavaju angažman klijenata i generiraju više ponovljenih prodaja. Tekst također pruža savjete za podršku kupcima putem e-pošte i naglašava važnost dodatnih kanala komunikacije poput LiveAgenta.
The text provides tips for responding to requests for refunds. It suggests using a polite and friendly tone, taking responsibility for the situation, and offering assistance to customers. It also emphasizes the importance of addressing complaints from angry customers promptly and effectively. The text also promotes LiveAgent software, which offers various solutions for customer support, including call centers, complaints management, and email management. The software is award-winning and works with VoIP technology. The text also includes contact information for sales inquiries.
Join our community of happy clients and provide excellent customer support with LiveAgent.
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