Predlošci emailova za najave kompanije u Hrvatskoj za komunikaciju s internim korisnicima za promocije, nove proizvode ili usluge, otvorene pozicije i pozive na sastanke.
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Even though there are plenty of communication channels available, many companies choose email to make announcements because it’s the most used and engaging channel. In most cases, company announcement emails are promotional messages for new product or service releases, updates to existing products, or the launch of a new venture.
Even though these messages are theoretically announcements, they are more focused on conveying marketing-related messages rather than the communication of company news.
However, there are also plenty of examples of company announcement emails for other purposes, such as internal messages. These tend to be more formal emails that focus on business-centric communication, including but not limited to the advertisement of open positions in the company, the promotion of a current employee to a higher position, the introduction of brand new members of staff to existing team members, or an invitation to an open meeting.
The latter type of company announcement emails will be the main focus here, in order to provide examples of business-related messages that may be communicated to an internal audience via email.
Emails are one of the most efficient methods of communication and have long been proven to be effective, both for sending and receiving internal and external messages. One obvious reason for that is the fact that emails enable direct communication with desired audiences, as long as you know their email addresses.
To znači da se najava za otvorenu poziciju ili novosti u vezi kompanije mogu poslati svom osoblju kompanije odjednom, dok se email dobrodošlice novom članu ili oglašavanje otvorenog sastanka šalje samo relevantnom timu ili odjelu unutar velikog poduzeća.
Podaci Gallup istraživanja pokazuju da 74% zaposlenika osjeća da propušta novosti o kompaniji (izvor). U isto vrijeme, pogrešno vođenje interne komunikacije može koštati male kompanije (s manje od 100 zaposlenika) $420,000 godišnje, dok velika poduzeća mogu izgubiti i do $62 milijuna svake godine (izvor). To su dva razloga više za koristiti emailove za najavu internih vijesti i dijeljenje važnih informacija između zaposlenika.
I am happy to announce that [name of employee] has been promoted to the position of [job title].
[Name of employee] has been working at [company] for [X] years, and played a vital role in [achievement].
During that time, they have always been dedicated to [company] and displayed a great team spirit, which we’re happy to reward them with this promotion.
I would be grateful if you join me in congratulating [name of employee] on this exciting news.
Regards,
[name & position]
As of today, there is a vacancy for the [job title] role in our [department].
We highly recommend any current employee who is interested in this role to apply as soon as possible, as the vacancy will also be advertised externally soon.
Our new [job title] will work with the [team] to perform [main responsibilities].
To be considered for this role, you must have [experience] and meet the following criteria: [requirements]
Click here [button] for a full job description.
Please reply to this email by [date] with your CV/resume and provide a short cover letter to apply for this position.
If you have any more questions regarding this vacancy, please contact the HR team at [email].
Best regards,
[name & position]
[Name of new employee] will be joining [company] in the position of [job title], starting from the [date].
We are delighted to welcome [name of new employee] since their [X] years of experience in [field] will help drive [company] forward.
If you see [name of new employee] around the office, please introduce yourself to make them feel at home.
Alternatively, if you have any questions or would like to meet [name of new employee] before they start, please contact their employee mentor [name of mentor] to make arrangements.
Thanks for joining me in welcoming [name of employee] to [company].
Regards,
[name & position]
A reminder that the [purpose] Open Staff Meeting hosted by [name of host] is taking place on [date] at [time].
This online meeting can be accessed using the following link: [button]
Future related meeting dates are as follows: [dates]
Please note that everyone is welcome to attend any meeting, and the contents will be tailored to [department].
Please feel free to ask any questions during the meeting. Note that there is a limit of [X] participants, so please register in advance by replying to this email.
Recordings of all past meetings can be found at [link].
Best regards,
[name & position]
Pošto sadržaj ovakvih poruka može ekstremno varirati, nema točnog ili netočnog odgovora na ovo pitanje. Međutim, najbolje je da poruke budu sažete kako bi čitatelj ostao zainteresiran.
Ljudi obično samo prelete email očima, zato nastojte navesti sve bitne informacije u odvojenim redovima ili paragrafima. Ako trebate uključiti više informacija, kao na primjer oglas za posao, onda stavite poveznicu na web stranicu koja pruža dodatne detalje za zainteresirane. Bolje nego pretrpavati email.
To ovisi o veličini poduzeća i važnosti teme — neke poruke trebaju biti poslane svom osoblju, dok druge treba slati samo odabranim odjelima ili zaposlenicima na određenoj hijerarhijskoj poziciji. Otvorene pozicije za zapošljavanje se mogu slati svom osoblju, na primjer, jer neki kandidati možda žele premještaj iz odjela u odjel.
Opet, to ovisi isključivo od specifične vrste emaila. Poruke o promociji se trebaju slati čim se promovirani zaposlenik informira. Emailovi dobrodošlice i pozivnice na sastanak se trebaju slati barem tjedan prije nego što se novi član tima pridruži ili diskusija održi. Poruke o dostupnim pozicijama se trebaju slati ranije – nekoliko mjeseci prije nego se ta pozicija treba popuniti i par tjedana prije nego što se eksterno krene oglašavati.
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