Predlošci B2B e-maila s preporukom

Postalo je posve poznato kod poslovanja da je zadržavanje postojećih kupaca temelj postojanja i kontinuiranog uspjeha svake kompanije. Međutim, stjecanje novih kupaca i dalje ostaje najvažniji pokretač poslovnog rasta, posebno u B2B industriji. Tu nastupa referalni marketing. Brojne studije dokazale su da preporuke generiraju neke od najviših stopa konverzije među svim marketinškim kanalima. Nastavite čitati kako biste saznali zašto je referalni marketing moćan i vrijedan za B2B poduzeća, i kako možete zatražiti preporuke od svojih trenutnih kupaca (uključeno je 10 B2B predložaka e-maila za preporuke kupaca).

Prilagođavanje e-mail predloška
Prilagodite predloške e-mailova s preporukama u LiveAgent-u

Kolika je vrijednost preporuka u B2B?

  • Prema Harvard Business Review, 84 % B2B kupaca započinju kupovinu sa preporukom, a preporuke vršnjaka utječu na više od 90% svih B2B odluka o kupnji.
  • Statistika koju je prikupio Influitive je otkrila da 69% B2B poduzeća koje koriste program preporuke, izvještava o bržem zatvaranju prodaje, 59% višoj životnoj vrijednosti kupaca, a 71% o višoj stopi konverzije.
  • Zasnivajući se na istraživanju od Poslovne škole Wharton, kupac koji je stigao preko preporuke košta manje i ima veći potencijal za zadržavanje i odanost. Zapravo, preporučeni kupac ima 16% višu životnu vrijednost nego kupac koji nije stigao preko preporuke.
  • U vlastitom istraživanju, CustomerGauge otkrio je da je dogovor sklopljen preporukom činio najmanje 20% nove prodaje, dok su se preporučene prilike zatvarale za oko 20 dana u odnosu na 100 dana kod nepreporučenog dogovora.
  • IDC and LinkedIn su prijavili da 76.2% poslovnih kupaca preferiraju raditi s preporučenim dobavljačima, dok njih 73% preferiraju raditi s preporučenim prodavačima.
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10 B2B predložaka e-maila s preporukom kupca

Traženje preporuke od vjernog kupca


Hi [Name],

Hope things are going well with you.

I’m so glad to hear that [Product/ Service name] has been working so well for you and your team. I knew that we’d be able to drive significant impact for [their Company].

Given the success you’ve seen, I wondered if you might know of any [friends/ colleagues/ other companies in the area] who are also looking to [achieve specific goals] and would benefit from our [product/ service]. I would love to help them achieve similar growth.

If so, could you facilitate an intro? I’d be happy to sit down with them afterward for a completely free 1-hour consultation to figure out their needs and what we could offer them.

If they want to know more about what we do, feel free to direct them to our website: www.yourwebsite.com.

Let me know if anyone comes to mind, or if there’s anything else I can do for you.

Regards,
[YOUR SIGNATURE]

Traženje preporuke od novog kupca


Hi [Name],

I’m happy to hear you’ve had such a great experience with our team so far. I knew we could help, and I’m pleased you’re seeing results so quickly.

I trust our team will take care of you through the rest of the onboarding process, but you can always reach back out to me with any questions. In the meantime, since things are going well, do you know anyone else who might want similar results?

I’ll gladly meet up with them and discuss how we can work together.

Best Regards,
[YOUR SIGNATURE]

Traženje preporuke od jednokratnog kupca


Hi [Name],

I hope you’re doing well.

As I mentioned during our last [meeting/ call], I have time on my hands now that our project is over. Once again, I’m happy that we managed to pull off such awesome results together! Do you by any chance know somebody who’d be interested in our services?

In case anyone comes to mind, just point them to our website www.yourwebsite.com, and I’ll take it from there.

Regards,
[YOUR SIGNATURE]

Zahtjev za preporuku nakon ankete o zadovoljstvu kupaca


Hi [Name],

I just saw that you gave us a great score on the customer satisfaction survey you completed a few days ago. I’m so happy to hear we’ve met — and maybe even exceeded — your expectations with [Product/ Service name].

Can you please do me a favor? I’m trying to find others who would benefit from the same features you’ve enjoyed. Is there anyone you can think of who might also have a need for our [product/ service]?

Thanks in advance,
[YOUR SIGNATURE]

Prateći e-mail zahtjev za daljnje preporuke


Hi [Name],

It’s been a few weeks since we wrapped up our work together — I hope everything is still going well with you and the team.

I know I’ve asked before, but is there anyone you can introduce me to that might also be interested in our [product/ service]? I’d hate for them to miss out if they’re [experiencing the same pain point you were].

Best,
[YOUR SIGNATURE]

E-mail s pozivnicom za program preporuke kupaca


Hi [Name],

Are you satisfied with [Product/ Service name]? Then share your positive experience with your peers so that they can [major benefit your product or service provides].

As a thank you, you will receive [perks for the customer]. Learn how our referral program works below:

[Brand’s Referral Program details]

Feel free to reach out if you have any questions or need assistance – we’re always here to help!

Cheers,
[YOUR SIGNATURE]

Predložak e-maila s preporukom koji se šalje kupcu, za njihovo korištenje


Dear [Referral name],

I hope you’re doing well!

I’m not sure if I’ve mentioned it to you before, but I’ve been working with [Your name/ Company name] for [number] years now and I’ve had a really great experience. So I wanted to connect you two because I thought [his/ her/ their] [product/ service] might be of use to you, too, based on our previous conversations.

I’ve cc’ed [Your name] to put you directly in touch. I’ll let you folks take it from here and decide if [Your name/ Company name]’s [product/ service] is a good fit for you, too!

Best,
[YOUR SIGNATURE]

Zahvala dugoročnom kupcu na preporuci


Hi [Name],

I just wanted to drop you a line to thank you for referring your [colleague/ friend] [Referral name] to [Your company]!

I’m excited to share that we’re going to work together on [Project/ Service/ Initiative] over the next several months, and hopefully [Your product/service offering] will be as helpful for them as it has been for you.

As a thank you for making the connection, I’ve asked our accounting team to issue a $*** credit to you. You should see it appear on your next invoice, but please contact me if you have any issues.

Thanks again, and please let me know if you can think of anyone else I should reach out to.

I look forward to talking again soon.
[YOUR SIGNATURE]

Zahvala jednokratnom kupcu na preporuci


Hi [Name],

I wanted to take a moment to thank you for referring [Referral name] to me.

It means so much to me that you were happy enough with the work that we did together to share my name with someone who you want to see succeed. Thank you for giving me the opportunity to help [him/her/them] [details on what you help with], too.

If I can be of service at any point in the future, please don’t hesitate to reach out – I’d be thrilled to work together again.

Best,
[YOUR SIGNATURE]

Prateći e-mail kupcu kada preporuka nije bila uspješna


Hi [Name],

Thanks again for referring [Referral name] to me. Unfortunately, it doesn’t look like we’re a fit for each other right now. But if that changes and they sign up for a service plan in the future that qualifies you for our referral bonus, I’ll let you know right away.

As always, feel free to reach out, if there’s anything I can do for you.

Regards,
[YOUR SIGNATURE]

Kada biste trebali pitati kupce za preporuke?

  • Kupac je s Vašom tvrtkom dovoljno dugo da bi znao vrijednost Vaših proizvoda/usluge.
  • Kupac aktivno koristi Vaše proizvode/uslugu govoreći Vam koliko je zadovoljan.
  • Znate da ste premašili očekivanja kupca na temelju njihovih povratnih informacija.
  • Kupac je reagirao pozitivno na Vašu NPS anketu/ ostavio je pozitivnu recenziju.
  • Dosegli ste ključnu prekretnicu projekta/ uspješno ste završili projekt.
  • Kupac Vas je već preporučio ostalima bez vašeg pitanja(velika je mogućnost da će to uraditi opet ako ih zamolite).
  • Pokrenuli ste novi (ili izmijenili postojeći) program preporuke kupaca.

Frequently asked questions

Što je referalni marketing?

Referalni marketing je metoda marketing koja generira potencijalne kupce usmenom predajom. Referalni marketing služi da pomogne poduzećima kako bi privukli nove kupce tako što ohrabruju postojeće kupce da ih preporučuju novim kupcima.

Kako možemo motivirati kupce da nas preporuče?

Veći je izgled da će vas kupac preporučiti drugima ako imate dobar ugled, odnosno reputaciju. LiveAgent, softver službe za pomoć, omogućuje Vam praćenje zahtjeva za korisničkom uslugom i poboljšavanjem vaše reputacije s vremenom.

Koje su koristi od e-mailova s preporukom?

Prednosti e-poruka s preporukama su povećano zadržavanje kupaca, poboljšani angažman i novi klijenti.

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