Upoznavanje korisnika sa proizvodom je jedan od najkritičnijih točaka za svako SaaS poslovanje. Dati Vašim korisnicima sve alate, izvore i znanje koje im je potrebno za uspjeh s Vašim proizvodom ili uslugom je najbolji način da osigurate njihovu odanost i postanu dugoročni korisnici. Mnoga poslovanja, nasuprot, greškom prekinu proces upoznavanja prerano (često šalju samo jedan email dobrodošlice). Iako e-mailovi dobrodošlice mogu napraviti odličan prvi dojam, ne osiguravaju uspjeh korisnika niti ih zadržavaju.
Razvoj i implementacija dobro promišljenih email-ova procesa upoznavanja će rezultirati povećanim angažmanom, poboljšanim korisničkim iskustvom, višim stopama zadržavanja te bolje prihode i profit kroz čitavu suradnju s korisnikom. U stvari, u prosjeku, slanje više email-ova s procesom upoznavanja donosi 51% više prihoda od slanja jednoga email-a dobrodošlice.
Učinkovit redoslijed email-ova procesa upoznavanja trebao bi sadržati niz email-ova koji novim korisnicima pružaju razne korisne informacije – tutorijale, video upute, savjete za korištenje proizvoda, najbolje prakse i studije vezane za proizvod – ili bilo što drugo što može educirati korisnika i pomoći mu da dobije maksimalnu vrijednost od Vašeg proizvoda ili usluge. Ispod je 8 predložaka email-ova za upoznavanje s proizvodom koje možete koristiti u Vašem nizu email-ova s procesom upoznavanja korisnika koji nadilaze jednostavnu dobrodošlicu novim korisnicima.
Hopefully, you’ve had a chance to [complete setting up your account/ navigate around, etc.].
Over the next couple of weeks, we’ll be sending you a few more emails to help you get the most out of [Product/ service]. We’ll be sharing helpful tips, checking in with you, and showing you how some of our customers use [Product/ service] to [achieve specific goals].
For now, here are our best resources that might help you get started:
Step-by-Step [Product/ service] Guide
Knowledge Base & Video Tutorials
Frequently Asked Questions
If you have any questions, problems, or concerns – please feel free to reach out and ask before getting frustrated.
We built [Product/ service] to help businesses [overcome certain pain points/ reach specific goals] and I hope that we can achieve that for you.
Here are some of the most important first steps I recommend taking to get started with [Product/ service]:
Step 1: [details]
Step 2: [details]
Step 3: [details]
Step 4: [details]
We also put together a short video for you to learn the ins and outs of [Product/ service]. You can check it out here: The Complete [Product/ service] Guide (in less than 10 minutes)
If you have any questions or hit any bumps in the road, please reply to this email, start a chat with our support team or visit our Help Center – we’re here for you 24/7.
Glad to see that you’re up and running with [Product/ service]!
In the next few emails, I’ll be sending you some tips to help you leverage the power of [Product/ service]. [Using top features, setting up automation, managing third-party integrations, etc.] – I’ll walk you through all that and more. Keep an eye on your inbox so you don’t miss a thing!
To get started, here’s a quick heads up on the three things that will save you a bunch of time in the long run:
Pro Tip 1: [details]
Pro Tip 2: [details]
Pro Tip 3: [details]
P.S. In the next email I’m going to show you how to [use a certain feature to reach a specific goal].
If you ever have any questions, I’m here to help – just hit reply.
Until next time,
As a new user, you’re now able to [use advanced product features to reach specific goals].
I want to help you get started by offering you a free one on one walkthrough of [Product/ service].
People in the past have found these sessions to prove both useful and helpful in highlighting the key features of [Product/ service] and also managed to gain some tips and tricks along the way. These walkthroughs usually last between 20-30 minutes, with plenty of time for questions.
To book an appointment, please click here and choose the most suitable time for you. Alternatively, let me know what time works for you.
Once again, thank you for choosing [Product/ service].
Many people using [Product/service] for the first time are overwhelmed by its potential, but they aren’t immediately sure of how it can help them [achieve specific goals].
That’s why today I want to share a quick video that tells the story of [Other customer’s name], [Job role] at [Company]. He shares a behind-the-scenes look at exactly how he uses [Product/ service] to [reach desired goals].
I think it’ll give you some cool ideas for how you can get the most out of your new [Product/ service].
Watch the Video Here
Hopefully, you‘ve been rocking it with [Product/ service] so far. And who knows, maybe you’ll be our next success story!
Have you ever downloaded a free eBook?
Of course, you have! Who hasn’t? But have you ever actually read an eBook that you downloaded?
If you’re like most busy [marketers/ salespeople/ business owners, etc.], the answer is a resounding no! Why? Because most eBooks are too long, too boring, and offer little if any value.
Fortunately, our eBooks are not like that. Today I’d like to share with you one of the most popular resources we’ve ever put out: [Name of the eBook].
It’s packed with actionable tips and tricks for getting the most out of your [marketing/ sales, etc.] strategies that you can apply today. The best part? We’ve written it so you can easily read it on your lunch break and take action immediately after returning to your desk.
Download Your Free eBook Now
[Product] is the [engine/ platform/ tool] that helps you [listing key benefits of your product or service]. We’re also here to provide tons of great resources to set you up for success, starting now.
Join us for a webinar, “Getting Started with [Product]”. A Customer Success Coach will guide you through [Product] to ensure you get the most value, as soon as possible.
We also have a variety of [lessons/ tutorials/ guides] to teach you how to use [Product’s features] at your own pace and can be viewed at any time.
If you’re like most [marketers/ sales managers/ e-tailers, etc.], you’re focused on [performing specific actions to reach specific goals]. The truth is, it isn’t easy, and it isn’t always quick. But it is possible when you have the right strategies in place.
Today I want to tell you about a free live training I’m hosting:
Link to a Free Live Training Registration
In it, I’ll discuss how some of our customers like [Customer 1, Customer 2, and Customer 3] are using [Product/ service] to [achieve specific goals]. You’ll gain insights and actionable practices from industry leaders that you can put into action right away.
I would LOVE for you to attend. Even if you can’t join live, register now and I’ll send you the recorded webcast that you can watch at your convenience.
SaaS skraćenica označava “Software as a Service”. SaaS je softverski proizvod koji se isporučuje putem interneta. SaaS pružatelj usluga je domaćin(host) aplikacijama na njihovim serverima.
Najuspješniji SaaS email-ovi upoznavanja proizvoda sadrže između 6 i 12 rečenica.
Neki primjeri SaaS proizvoda su “Mailchimp”, “Slack”, “LiveAgent”, te “Salesforce”.
Zahvaljujemo vam na registraciji na LiveAgent.
Poslati ćemo vam poruku na vašu e-mail adresu koja sadrži vaše podatke za prijavu čim vaš račun bude instaliran.
Ukoliko pričekate ovdje nekoliko minuta, čim instalacija završi moći će te pristupiti vašem računu izravno odavde.
Kada proces bude gotov, poslati ćemo vam vaše podatke za prijavu u inbox.
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