Predlošci B2C e-maila s preporukama

Brojna istraživanja su dokazala da se ljudi, kada je riječ o kupnji, oslanjanju na preporuke. Štoviše, 83% sretnih, zadovoljnih kupaca su spremni preporučiti isto svojim prijateljima i obitelji(ali samo njih 29% zapravo to čini, zato što ostatak nikad nije dobio priliku, odnosno nije upitan o istom).

To čini referarlni marketing neprocijenjivim alatom za rast poduzeća i poticanje prihoda. Zapravo, referalni marketing (također poznat i kao marketing od usta do usta) jedna je od najstarijih, ali i dalje najučinkovitijih i najisplativijih marketinških strategija koje koriste i B2C i B2B poduzeća. Evo zašto je referalni marketing važan, zajedno s 10 predložaka e-maila s preporukama koje možete koristiti u vlastitim referalnim marketinškim kampanjama.

Zašto je referalni marketing kritičan za rast poslovanja?

  • 92% potrošača diljem svijeta vjeruje preporukama od strane prijatelja i obitelja, više od svih drugih vrsta oglašavanja. (Nielsen)
  • 82% Amerikanaca kaže da su potražili preporuku od prijatelja ili obitelji kada su razmišljali o kupovini, dok 67% njih kaže da je bar malo veća vjerojatnost da će kupiti proizvod nakon što ga je netko od prijatelja ili članova obitelji objavio putem društvenih mreža ili e-maila. (National Harris Poll Survey)
  • Pozitivna usmena predaja odgovorna je za 20-50% odluka o kupnji i generira više nego dvostruko prodaje plaćenog oglašavanja u nekim industrijama. (McKinsey)
  • Referalni marketing generira stope konverzije 3 do 5 puta veće od bilo kojeg drugog marketinškog kanala. (Invesp)
Predložak B2C e-maila s preporukama
Predložak B2C e-maila s preporukama od strane NordPass-a

Predložak B2C e-maila s preporukama, s primjerima tema

  • Osvojite 25 dolara za svaku osobu koju preporučite
  • Osvojite 10 dolara za svakog prijatelja koji se prijavi
  • Zaradite 20 dolara tako što podijelite svoje iskustvo
  • Darujte prijatelju 50 dolara i osvoji 50 dolara za sebe
  • 50 dolara za tebe, 50% SNIŽENO za tvoje prijatelje
  • Pozovite prijatelja i oboje uštedite 10%
  • Pozovite svoje prijatelje i zaradite besplatni [proizvod/uslugu]
  • Javite prijatelju. Osvojite mjesec dana besplatno.
  • Pozovite prijatelja danas i zaradi 50 dolara!
  • Recite svojim prijateljima o nama i svi osvojite 20 dolara
  • Dajte 25 dolara, Dobijete 25 dolara
  • Podijelite svoju kupnju, a mi ćemo uključiti besplatni poklon

10 predložaka B2C e-mailova s preporukama

Najava programa preporuka  


Hi [Name],

We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!

With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.

There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!

Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.

See you soon!
[YOUR SIGNATURE]

Pozivnica za program preporuke temeljen na okidaču  


Hi [Name],

We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.

We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].

The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.

INVITE YOUR FRIENDS NOW

Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.

Cheers,
[YOUR SIGNATURE]

Ažuriranje programa preporuke  


Hi [Name],

You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?

With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.

REFER FRIENDS NOW

If you have any questions at all, please don’t hesitate to reach out!

Best,
[YOUR SIGNATURE]

Pozivnica da postanete ambassador brenda


Hey [Name],

My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.

That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.

HOW IT WORKS

Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn

JOIN [BRAND’S] AMBASSADOR PROGRAM

If you have any questions – we’d be happy to answer them.

Thank you!
[YOUR SIGNATURE]

Vođenje natječaja za preporuke


[Name],

Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].

We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!

REFER FRIENDS

Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.

Good luck!
[YOUR SIGNATURE]

Poticanje preporuka s popustima


Dear [Name],

Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.

For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!

Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter

Happy sharing!
[YOUR SIGNATURE]

Poticanje preporuka s besplatnim proizvodima/uslugama


[Name],

HERE’S WHAT WE KNOW

You like [Brand’s products].
You know people.

HERE’S WHAT WE THINK YOU SHOULD DO

Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!

No catch. Just people helping people discover the most [key characteristics of your products].

REFER A FRIEND HERE

Questions? Let us know and we’ll get back to you immediately.

Happy referring!
[YOUR SIGNATURE]

Poticanje preporuka kreditima


Hey [Name],

Did you know that you can get account credits for referrals?

Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.

REFER FRIENDS

Here’s the best part: there’s no limit to how many people you can refer.

Happy sharing!
[YOUR SIGNATURE]

Poticanje preporuka s povratom gotovine


Hey [Name],

Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.

Here’s how it works:

Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.

The more friends you refer – the more cash you earn!

SHARE: Referral link / Facebook/ Twitter

Go forth and prosper!
[YOUR SIGNATURE]

 Poticanje preporuka s donacijama


Hi [Name],

When you share our name with your friends and family, you’re also helping support a local charity.

For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!

CURRENT CHARITY: [Name of the charity]

Share your referral link to get started: referral link
Show Details

Thank you for your support!
[YOUR SIGNATURE]

Često postavljana pitanja

Što je B2C e-mail?

B2C je kratica za Bussiness-to-Consumer. B2C e-mail se koristi za prenošenje informacija o proizvodima tvrtke, uključujući informacije o cijenama, dostupnosti te isporuci.

Što znači B2C?

B2C kratica za Business-to-Consumer( relacija Poduzeće-Potrošač).

Kako pisati B2C e-mail s preporukama?

Kada pišete e-mailove s preporukom kupca, imajte na umu da je prezentacija koju izvodite jednako važna kao i riječi koje odaberete. E-mail s preporukom vaša je prilika da svoje proizvode i usluge predstavite novom kupcu.

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