Odgovor ljutitom klijentu

Svako poduzeće se povremeno mora susresti s ljutitim klijentima koji se žale. Koji god da je razlog nezadovoljstva klijenta, pravilan i pravovremen odgovor može napraviti razliku između zadržavanja vjernosti frustriranog klijenta ili potpunog gubitka njihovog posla s vama. Uzevši u obzir da 95% nezadovoljnih klijenata dijeli loše iskustvo s drugima – bilo osobno ili kroz stranice društvenih medija/recenzija – znanje o rukovanju s ljutitim klijentima i odgovaranju na pravi način je nešto što svatko tko radi s klijentima mora imati.

Customer service and logistics negative reviews
Negative review can impact future sales

Kako odgovoriti nezadovoljnim klijentima

Kada odgovarate na email nezadovoljnog klijenta, postoji nekoliko ključnih točki koje morate zapamtiti i uključiti u vašu poruku:

  • Odgovorite što brže kako bi spriječili širenje negativnih glasina
  • Ispričajte se za klijentovo negativno iskustvo, pokažite suosjećajnost i razumijevanje.
  • Preuzmite odgovornost za što god da je vaša kompanija možda pogrešno uradila
  • Pružite objašnjenje situacije, ako je moguće, te obećajte da se neće ponoviti.
  • Ponudite poticaj, razuman popust ili povrat, ako je prikladno.
  • Ohrabrite klijenta da odgovori s još pitanja, komentara ili briga.

8 email predložaka za korisničku službu za odgovaranje klijentima koji su bijesni ili se žale

Kako bi glatko i bez napora riješili frustracije i žalbe klijenata, možete iskoristiti iduće predloške za email dogovore za neke od najčešćih problema koji se mogu pojaviti. Međutim, personalizirajte svaku poruku, uzimajući u obzir jedinstvenu situaciju svakog klijenta.

Klijent je imao loše iskustvo s korisničkom službom


Hi [NAME],
Thank you for reaching out. First, I would like to apologize for your negative service experience with our tech support team.
I want you to know that your complaint and feedback will give us the chance to improve and serve our customers better in future, so I’ve forwarded your complaint to our customer service management team for further investigation.
I can understand how frustrating it must have been [whatever the customer experienced]. Although we strive for 100% customer satisfaction, it’s clear we’ve fallen short in this case, but we’ll do everything we can to make sure this doesn’t happen again.
I‘m sorry once again for your poor experience. Let me know if you have any more questions, comments, or concerns.
Best,
[YOUR SIGNATURE]

Klijent nije zadovoljan kupnjom


Hey [NAME],
Thanks for your email. We’re so sorry to know you were disappointed with our product. Could you please let us know more about why you weren’t satisfied? We’ll do our best to address your concerns.
If the item arrived damaged in any way or not as described – we would be happy to send you a replacement as soon as possible. Or, if you would like to proceed with a refund, then of course we can do that for you right away.
Please let us know how you would like to proceed and our apologies once again for your unpleasant experience.
Kind regards,
[YOUR SIGNATURE]

Rješavanje kašnjenja u dostavi


Dear [NAME],
I’m so sorry to learn your order hasn’t arrived. I understand how frustrating this must be for you. We didn’t intend for this to happen, however, due to some unforeseen circumstances, we are experiencing some delays.
I’ve tracked your package via [carrier] and it’s currently listed as [status]. If you’d like to check on its progress, here’s the link you can use: [link]
Please get in touch with me right away if your package has not arrived by [date] by responding to this email. Alternatively, you can call me directly at [number].
Once again, I sincerely apologize for the inconvenience.
Thank you for understanding,[YOUR SIGNATURE]

Klijent je dobio pogrešne artikle


Dear [NAME],
We are very sorry for the mix-up with your order and any inconvenience it has caused. I know a mistake like this can be very upsetting. We always try to do our best to get our orders right 100% of the time, but unfortunately, mistakes can sometimes happen.
We have put your order on priority so the shipment with the correct items is delivered at the earliest. If you’d like to track the package, here’s the link you can use: [link]. If you have any questions in the meantime, feel free to contact me directly.
And we do have one small favor to ask. Could you please return the unwanted items within the next [number] days? There should be an adhesive prepaid return label inside the box.
Thanks for your understanding and cooperation, and once again, we apologize for the error.
Sincerely,
[YOUR SIGNATURE]

Klijent nije dobio odgovor na prethodni email


Dear [NAME],
I am sorry for the delay in getting back to you. We are in a tight schedule right now and this has caused the delay. But I totally understand your frustration – your email deserved a timely response.
As you requested, we’ve updated your account settings and informed our tech team about the problem you’re having with your account management page. Please, get in touch with me directly if you experience any further issues on our website, I’ll be happy to help.
Once again, our apologies for the delay in response. We’ll continue to do our best to speed up and improve our customer service delivery.
Regards,
[YOUR SIGNATURE]

Klijent traži iznimku


Dear [NAME],
I’m so sorry to hear that there were unable to meet the return window for [name of item].
Unfortunately, our company policy clearly states that all returns and exchanges must be made within 30 days after your item has been received. For more information, you can read our full return and exchange policy on our website here: [link].
While we can no longer issue a product exchange, we’d like to make it up to you by offering 10% off your next purchase. Simply use this coupon code [CODE] at checkout.
Once again, I apologize for any inconvenience this may have caused. Please let me know how else I can help.
Best regards,
[YOUR SIGNATURE]

Klijent je ostavio negativnu recenziju


Hi [NAME],
Thank you for taking the time to give us your feedback. We’re so sorry your experience with [COMPANY] didn’t match your expectations. We’d like to learn more about your specific situation and make things right, if we can.
If you wouldn’t mind giving us a call at [number], it would be greatly appreciated. We look forward to speaking with you and working towards earning back your business.
Regards,
[YOUR SIGNATURE]

Klijent vas napušta


Dear [NAME],
I am really sorry to hear you are leaving us! As much as we’d love to regain your trust and keep you as a customer, I completely understand your frustration and I offer my deepest apologies for any inconvenience we have caused you.
Please let us know if you have any additional questions, concerns, or comments, or if we may be of assistance at any point in the future. We wish you all the best with your business.
Sincrely,
[YOUR SIGNATURE]

Najčešća pitanja

Što trebate reći ljutitom klijentu?

Možete ga pokušati smiriti i postaviti par pitanja o problemu kako bi ga dijagnosticirali i pokušali riješiti. Nema ništa loše u ljubaznom ponašanju s klijentom.

Što ne trebate reći ljutitom klijentu?

Nemojte kritizirati, okrivljavati ili se žaliti. Nemojte se svađati, navoditi očite stvari ili nastojati spravljati činjenice. Nemojte biti sarkastični. Nemojte pretpostaviti da je žalba klijenta činjenično potkovana.

Kako možete identificirati bijesnog klijenta?

Možete prepoznati bijesnog klijenta po ovih pet znakova:

1. Koriste pogrdan rječnik (psovke)

2. Sarkastični su

3. Optužuju

4. Žele sukob

5. Koriste kratke, odsječne rečenice

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