Predlošci za blagdanske emailove

Blagdanska sezona kupovine je značajna za eCommerce kao i za fizičku maloprodaju. Prema podacima Statiste, 5 dana od Dana yahvalnosti do Cyber Monday-a, poznatiji kao Cyber 5, je donijelo otprilike 28.5 milijardi dolara vrijedne prodaje tijekom praznika 2019. Za većinu malih i srednjih trgovaca, blagdanska sezona čini 20 do 30% njihove ukupne godišnje prodaje. No blagdanska sezona nije samo za B2C. Uz pravu email marketinšku strategiju, B2B poduzeća je također mogu iskoristiti, privući potencijalne kupce, povećati angažman klijenata i povećati prodaju.

Hawaiian Airlines Black Friday
Hawaiian Airlines Black Friday email campaign

Zašto je blagdanski email marketing bitan

  • 81% potrošača očekuje da će biti otpuhano balgdanskim promocijama. (Deloitte)
  • 70% ljudi saznaje o blagdanskim promocijama koristeći email. (Ipsos)
  • Email je odgovoran za 20% svih online blagdanskih posjeta web stranici. (Campaign Monitor)
  • Trećina kupaca tvrdi da su sve njihove kupnje za blagdanski vikend bile motivirane promocijama. (NRF) 
  • Potrošači koji kupuju proizvode putem emaila su 138% skloniji potrošnji nego oni koji ne primaju email ponude. (Convince and Convert).
Holiday email template example from RayBan
RayBan Valentine’s Day email campaign

Naslovi blagdanskih emailova

  • Upravo se događa…Sretna prodaja!
  • Darovi u zadnji čas, odobreni od Djeda Božićnjaka.
  • Vaša lista želja će porasti
  • Dočekajte Novu godinu s boljim i većim ponudama
  • Akcija za Valentinovo | I ne samo bombonijere
  • 50% jeftiniji godišnji plan danas. Jer vas volimo
  • ♥ Vaš poklon za Valentinovo je unutra
  • Bolje nego ruže: 30% popust!
  • 20% popust! Sretan vam Dan žena!
  • Slavimo žene uz 30% popusta – završava večeras! 
  • BUDUĆNOST JE U ŽENAMA. Popusti do 50%
  • Uživajte u 25% popusta za svakog malog zeku — jer je Uskrs! 
  • Nema bolje uskrsne ponude od ove!
  • Fantastična uskrsna rasprodaja počinje danas!
  • Sretna Noć vještica. Jezivo dobre ponude
  • Bez trikova. Častimo vas sa…
  • Mrak ušteda za Noć vještica – još samo tri dana
  • Zadnja šansa. Odbrojavanje je započelo za rasprodaju na Dan zahvalnosti
  • Ne morate nam zahvaljivati za ovako ekskluzivnu ponudu
  • Ekskluzivno zavirite u Black Friday ponudu. Uštedite i do 50%
  • Na noge lagane…Popusti za Black Friday su tu
  • Rana Black Friday rasprodaja! Bez parkiranja. Bez redova. Bez muke.
  • Sad ili nikad!
  • Što se prodaje? Bilo što i sve.
  • Končno! Cyber Monday – IDEMO!
  • Ekskluzivni Cyber Monday super popusti unutra 👀
  • Kupujte lokalno ove Subote malih poduzeća
  • Izliječite svoj Black Friday mamurluk kupujući lokalno

10 email predložaka za blagdanske marketinške email kampanje

Kada su blagdani u pitanju, email marketing je jedan od najefikasnijih načina za aktivirati vaše potencijalne klijente i bazu trenutnih klijenata kako bi privukli više posla i povećali prihod. Bilo da ste u B2C ili B2B sektoru, ovi email predlošci vam mogu pomoći kreirati vlastite blagdanske email marketinške kampanje – od Black Fridaya i Cyber Mondaya kroz božićne praznike, Novu godinu i sve između.

Email predložak za božićne praznike


Dear [Name],

As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.

As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].
SHOP NOW

Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!

Cheers,
[YOUR SIGNATURE]

Email predložak za Novu godinu


Dear [Name],

Happy New Year! May your 2021 be filled with love, health, happiness, and inspiration!

We’d like to thank you for being with us in 2020. As we’re getting closer to the new year, we decided to take a look back at some of our favorite moments from 2020:

1. We celebrated our 5th birthday.
2. We released [product/ new version, etc.]
3. We’ve been nominated as [Nomination name] at [Name] Award.
4. We won the [Name] Award.

And we couldn’t have done all of that without customers like you! As a small token of our appreciation, we’re providing [details of your offer].

Thanks again for making this past year a special one for the [Brand] community.
We look forward to seeing you again in 2021!

Cheers,
[YOUR SIGNATURE]

Email predložak za Valentinovo


Happy Valentine’s Day, [Name]!

Even though we are not a part of your family, we want you to know that you are a part of our family at [Your business], and we are grateful for your business.

CLICK HERE for a special little gift from us

As always, let us know if there is anything we can do to make your experience better.

Have a wonderful time with your loved ones and enjoy the day!
[YOUR SIGNATURE]

Email predložak za Dan žena


Dear [Name],

Happy International Women’s Day!

Women are the world’s greatest inspiration. As we celebrate this momentous day, we salute and uplift all women, young and mature, and say continue to inspire those around you.

Now is a great time to treat yourself to something new because you deserve it!

Get 20% OFF you online order
Use promo code: WOMENSDAY
SHOP NOW

Email predložak za uskrsne blagdane


Happy Easter from [Company name]!

HERE’S WHAT’S CRACKING

We’ve prepared some eggciting surprises
Join the special DISCOUNTS hunt!

This is your chance to find coupons worth up to $***on ANY order. All you have to do is look very carefully through our site and try to find an Easter egg.

GO HUNTING!

Are you feeling lucky? ☺ The offer is valid through [date]. The prizes are limited, so hurry up and start searching now!

Email predložak za Noć vještica


[Name], ghostly greetings!

This Halloween, we’re passing out a treat too sweet to refuse! Take 31% OFF any annual subscription plan. Simply use [CODE NAME] promo code when you upgrade.

The clock is ticking… The deal expires on October 31st at midnight sharp, so hurry up to use the discount before the witches put a spell on it.

GET MY TREAT

Happy Halloween from our team to you!

Stay safe and keep it freaky,
[YOUR SIGNATURE]

Email predložak za Dan zahvalnosti


Dear [Name],

We’d like to take a moment and say THANK YOU for using [Product/ Service]. And we mean it. Whether you’re new to [Brand] or have been with us all along, we appreciate your support, wherever you are in the world.

As a token of appreciation, please take 20% off when you upgrade to the annual subscription of [Product/ Service] plans with coupon code [code name]. The offer is valid till [date].

Take 20% OFF now

If there is anything we can ever do to ensure a better experience for you, please do not hesitate to reach out.

Wishing you a very Happy Thanksgiving from all of us at [Brand]!

Best,
[YOUR SIGNATURE]

Email predložak za Black Friday 


Hey [Name],

Only a week left till the BIGGEST sale of the year and we hope you’re just as excited as we are.

In fact, we’re so excited that we’ve decided to give you 20% OFF ALL subscription plans for this entire week, starting from today! Promo code to use at the checkout: BLACKFRIDAY

[For prospects: If you’ve been thinking about reinforcing your [marketing/sales/ customer support/ with a rock-solid [whatever your software tool provides], this is the best deal you can possibly get.]

EXPLORE PLANS

This limited-time deal expires on [date]. Don’t miss out!

Happy Black Friday,
[YOUR SIGNATURE]

Email predložak za Subotu malih poduzeća


Dear [Name],

We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL

Thank you for your support, and we look forward to seeing you on Saturday!
[YOUR SIGNATURE]

Email predložak za Cyber Monday


[Name],

We know. Your inbox is full of sale emails today. But our Cyber Monday sale is special. It’s a one time offer that won’t happen again, for a VERY long time.

We’re giving you 50% OFF ANYTHING and everything at [website], from [date] through the end of [date]. Simply use the code CYBER when you checkout. Yep, you can get everything we sell at half the price.

So, if you’re thinking about getting something new for yourself, or treating the special people in your life with some of the best [products you sell] on the market, now is the best time to buy!

SHOP NOW

Najčešća pitanja

Što blagdanski email klijentima treba sadržavati?

Blagdanski email klijentima treba sadržavati informacije o planovima kompanije za blagdane, poveznicu za pregledavanje i kupnju darova sa stranice i poziv na akciju.

Zašto trebamo slati blagdanske emailove klijentima?

Šaljite blagdanske emailove klijentima da ih podsjetite na svoje poduzeće. Nadalje, uvjerite se da relevantno ciljate klijente i uključite i poveznicu na vašu blagdansku stranicu ili rasprodaju ako je imate.

Koja je idealna dužina blagdanskog emaila?

Kada su blagdanski emailovi kraći, lakše ih je pročitati i manja je šansa da budu izbrisani. Idealna duljina je između 50 i 75 znakova.

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Što blagdanski email klijentima treba sadržavati?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Blagdanski email klijentima treba sadržavati informacije o planovima kompanije za blagdane, poveznicu za pregledavanje i kupnju darova sa stranice i poziv na akciju.” } }, { “@type”: “Question”, “name”: “Zašto trebamo slati blagdanske emailove klijentima?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Šaljite blagdanske emailove klijentima da ih podsjetite na svoje poduzeće. Nadalje, uvjerite se da relevantno ciljate klijente i uključite i poveznicu na vašu blagdansku stranicu ili rasprodaju ako je imate.” } }, { “@type”: “Question”, “name”: “Koja je idealna dužina blagdanskog emaila?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Kada su blagdanski emailovi kraći, lakše ih je pročitati i manja je šansa da budu izbrisani. Idealna duljina je između 50 i 75 znakova.” } }] }
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