Predlošci za informativni email

Postoji više scenarija za situaciju kada kompanija treba poslati svojim kupcima ili korisnicima informacije putem emaila a da ne bude previše promotivna. Najčešći primjeri informativnog emaila su kratka novinska izvješća o promjeni u budućem smjeru kompanije ili menadžmentu i slično.

Informativni emailovi također mogu biti o prilagođavanju uvjeta korištenja ili drugih pravnih sporazuma, kao i izjave za uvjeravanje pretplatnika u svjetlu trenutnog razvoja industrije ili globalnih događaja. Ovakve vrste poruka su postale prilično česte u zadnjih par godina, s EU pravilima o zaštiti podataka (GDPR) koja su dovela do bezbrojnih mailova o promjeni politike privatnosti u našoj ulaznoj pošti. U zadnje vrijeme, trenutna pandemija Corona virusa je uzrokovala da mnogi brendovi neprestano emailom šalju svojim klijentima podatke o tomu kako se prilagođavaju ovoj promjenjivoj situaciji.

Drugi tipovi informativnih emailova su ankete poslane klijentima kako bi ih informirali o mogućnosti da sudjeluju u upitniku ili poziv koji ih informira o događaju koji organizira kompanija a koji će se uskoro održati. Zauzvrat, pošiljatelj se nada da će dobiti povratne informacije o proizvodu/usluzi ili potvrdu dolaska na događaj.

Salon Biz RSVP email template
RSVP email by SalonBiz

Na kraju, akvizicijski emailovi informiraju korisnike da su se uspješno prijavili za račun ili pretplatili na primanje novosti. Win-back emailovi informiraju postojeće klijente da nisu odavno kupovali i da će možda biti odstranjeni iz kompanijine baze podataka ako ostanu neaktivni. Ove dvije vrste informativnih emailova su malo više promotivne nego ostale vrste, jer često sadrže pozive na akciju (CTA) ili nude popuste kao nagradu.

Slanje informativnih emailova vam omogućava kontakt s postojećim i potencijalnim klijentima kako bi ih obavijestili o specifičnom dijelu vijesti koje moraju pročitati ili smatrate da će im koristiti. Razni primjeri tih poruka su našli svoje mjesto u ovom članku, uz bonus prijedloge njihovih naslova.

Koji su razlozi slanja informativnih e-mailova?

Postoje određene situacije koje bi svaka tvrtka trebala riješiti (poput COVID-19). U tim je razdobljima važno obavijestiti svoje klijente i osoblje o tome kako će vaša tvrtka nastaviti poslovat i svim promjenama koje bi se mogle dogoditi. Ovi e-mailovi ne bi trebali sadržavati bilo kakvu marketinšku komunikaciju, već jednostavno uvjeriti ljude da su njihovi podaci, narudžbe ili pretplate, na primjer, svi sigurni. Namjera ovih e-mailova je jednostavno zaželjeti svojim klijentima sve najbolje, bez ikakvog oblika prodaje. Ukratko, poanta je održati dobar odnos s klijentom informirajući ga o svemu što treba reći.

Druga vrsta informativnih e-mailova fokusira se na vijesti specifične za tvrtku. Ovi e-mailovi mogu uključivati ažuriranje pravila, poslovnu strukturu ili promjenu smjera. Ovi novi pristupi mogli bi biti rezultat povratnih informacija kupaca, zbog čega bi vaše korisnike trebalo izravno obavijestiti i zahvaliti im na doprinosu putem vaše osobne poruke. To će također pomoći u izgradnji lojalnosti i povjerenja kupaca – pokazujući da su mišljenja vaših klijenata visoko cijenjena.

Predlošci za informativni email
Sveučilište Hawaii Pacific šalje alumnima informativni e-mail o rasporedu učenja Sveučilišta tijekom pandemije COVID-19

Što su email predlošci?

Email predlošci su okviri za poruke koje možete koristiti kako početnu točku za pisanje vlastitih primjeraka jednostavnom zamjenom predloženog teksta s vlastitim. Email predlošci vam omogućavaju da pišete emailove bez muke — jednostavno umetnite slike ili drugi sadržaj i prilagodite stil da odgovara stilu vašeg brenda.

Email template customization
Email template customization in LiveAgent

Općeniti savjeti za pisanje boljih informativnih emailova

Neka budu kratki i informativni

Informativni emailovi se ne zovu “informativni” bez razloga. Njihova glavna svrha je informirati primatelja o određenoj akciji. Iako je kreativnost uvijek dobra stvar, ne trebate biti tajnoviti, nejasni ili misteriozni u ovom slučaju. Vrijeme je novac. Ne samo za vas, nego i za primatelje vašeg emaila.

Budite dosljedni

Ako slijedite neki uzorak za pisanje informativnih emailova, nemojte ga naglo mijenjati. Vaša publika je naviknuta na viđanje određenih elemenata unutar vašeg emaila, uključujući naslove, izgled ili čak doba dana kada šaljete emailove. U osnovi, pobrinite se da vaši klijenti ne zamijene vaše emailove s nečijim drugim. Također, šaljite svoje informativne emailove samo kada je bitno – nemojte iskorištavati ovu opciju da zatrpate ulazne pošte svojih klijenata osim kada je stvarno bitno.

Brinite se o stilu

Kada već govorimo o izgledu emaila, pobrinite se da je vaš email propisno formatiran. Postoji mogućnost da ga veliki broj primatelja neće ni pročitati – sudit će o sadržaju na temelju naslova, podebljanog teksta ili popisa s grafičkim oznakama. Vaše formatiranje treba biti efikasno, jasno i imati prikladan ton. Na primjer, ako imate nešto neugodno za najaviti, stavljanje previše emotikona i uskličnika u tekst nije baš najbolja ideja, jer će to samo pojačati osjećaj razočaranja ili bijesa. S druge strane, kada imate pozitivnu najavu, bilo bi dobro da započnete vaš email sa srdačnim pozdravom.

Predlošci za informativni email
Example of LiveAgent’s email formatting

Primjeri naslova za informativni email

Ispod imamo neke primjere naslova za informativni email:

Naslovi emaila za najave kompanije 

  • Najava promocije – [ime zaposlenika]
  • Čestitamo [ime zaposlenika] na njihovoj promociji
  • Pozicija [naziv pozicije] je slobodna
  • Regrutiramo interno – prijavite se za [naziv pozicije]
  • Naš novi zaposlenik – [ime novog zaposlenika] na poziciji [naziv pozicije]
  • Zaželite dobrodošlicu [ime novog zaposlenika] u tim
  • Otvoreni sastanak osoblja o [razlog sastanka] na [datum] u [vrijeme]
  • Podsjetnik: otvoreni sastanak sutra u [vrijeme] za sve zaposlenike [odjel]

Naslovi emaila sažetka

  • [Naziv kompanije] ažuriranje za [mjesec] [godina]
  • Sve što ste možda propustili [danas/ovaj tjedan/ovaj mjesec]
  • Bili smo zauzeti nekim promjenama…
  • Pregled nedavnih ažuriranja [kompanija]
  • Vaš [dnevni/tjedni/mjesečni] pregled [aktivnost]
  • Evo kako vam je išlo [danas/ovaj tjedan/ovaj mjesec]
  • Čestitamo! Bili ste u top [X]% po [aktivnost] za [danas/ovaj tjedan/ovaj mjesec]
  • Želite znati kako drugima ide?

Naslovi informativnih emailova 

  • Obavijest cijenjenim članovima [brend/proizvod/usluga] zajednice
  • Ne brinite se, mi smo tu za vas
  • Evo kako [kompanija] pomaže u ovim teškim vremenima
  • Činimo sve što možemo za normalan nastavak
  • Gledajmo u budućnost…
  • Evo gdje [naziv kompanije] ide. Hoćete li nam se pridružiti?

Naslovi emailova za promjene u pravnim sporazumima 

  • Ažuriranje uvjeta korištenja [kompanija] [pretplata]
  • Uvjeti korištenja vaše [pretplata] se mijenjaju
  • Promjena [kompanija] politike privatnosti
  • Ovo su vaši podaci i vi upravljate njima
  • Ažuriramo našu politiku poštenog korištenja
  • [Kompanija] politika prihvatljivog korištenja se mijenja. Evo što trebate znati.
  • Pravimo promjene u skladu s novim GDPR naputcima.
  • Još jedan email u vezi s GDPR…

Naslovi anketnih emailova 

  • Uštedite [X]% na vašu slijedeću kupnju ako podijelite povratne informacije s nama
  • Platit ćemo vaše mišljenje
  • Pomozite nam poboljšati [proizvod/usluga] odgovorom na jedno jednostavno pitanje
  • Jedna minuta vašeg vremena je dovoljna da nam kažete svoje mišljenje
  • Recite nam što zapravo mislite o [proizvod/usluga]
  • Voljeli bi da nam pomognete! Molimo vas da odgovorite na par kratkih pitanja
  • Cijenimo vaše povratne informacije. Evo i zašto
  • Rezultati su tu…

Naslovi za email potvrde 

  • Pridružite nam se na nadolazećem [kompanija] [konferencija/webinar]!
  • Nemojte propustiti, potvrdite svoj dolazak na događaj o [tema] odmah
  • Vidimo se na [naziv događaja] idući [tjedan/mjesec]?
  • Svi govore o novim [naziv] nagradama…
  • Označite novi [kompanija] team building događaj u svom kalendaru
  • Pozvani ste na zabavno [jutro/popodne/dan] bez rada!

Naslovi za akvizicijske emailove 

  • Hvala što ste se prijavili za [sadržaj]
  • Odlično! Javit ćemo vam se uskoro
  • Jeste li još zainteresirani da vam se javimo? Evo što imamo za ponuditi…
  • Kratki savjet za naše aktivne pretplatnike
  • Vidjeli smo vašu objavu na [platforma društvenih medija] i želimo pomoći
  • Sada kad smo odgovorili na vaše pitanje na [platforma društvenih medija], što mislite da se prijavite?

Naslovi win-back emailova 

  • Prošlo je dugo vremena! Kupujte opet s nama uz [X]% popust na sve
  • Gdje ste nestali? Nedostajete nam! Vratite se u [kompanija] s ovom odličnom ponudom
  • Imamo [X] razloga zašto i dalje trebate kupovati s nama
  • Nedostajete svima u [kompanija]! Imamo top [X] razloga da ostanete na našem popisu za slanje emailova
  • Recite nam ako želite da se i dalje čujemo…
  • Rastanci su teški, ali još nije kasno da se pomirimo!

Ideje za predloške informativnih emailova

Email predlošci za najave kompanije

email najave poduzeća predložak 1 – najava promocije


Dear all staff members,

I am happy to announce that [name of employee] has been promoted to the position of [job title].

[Name of employee] has been working at [company] for [X] years, and played a vital role in [achievement].

During that time, they have always been dedicated to [company] and displayed great team spirit, which we’re happy to reward with this promotion.

I would be grateful if you join me in congratulating [name of employee] on this exciting news.

Regards,
[name & position]


Najava kompanije, email predložak 2 – interna regrutacija


Dear all,

As of today, there is a vacancy for the [job title] role in our [department].

We highly recommend any current employee who is interested in this role to apply as soon as possible, as the vacancy will also be advertised externally soon.

Our new [job title] will work with the [team] to perform [main responsibilities].

To be considered for this role, you must have [experience] and meet the following criteria: [requirements]

Click here [button] for a full job description.

Please reply to this email by [date] with your CV/resume and provide a short covering letter to apply for this position.

If you have any more questions regarding this vacancy, please contact the HR team at [email].

Best regards,
[name & position]


email najave poduzeća predložak 3 – najava novog zaposlenika


Dear fellow staff,

[Name of new employee] will be joining [company] in the position of [job title], starting from the [date].

We are delighted to welcome [name of new employee] because their [X] years of experience in [field] will help us drive [company] forward.

If you see [name of new employee] around the office, please introduce yourself to make them feel at home here right away.

Alternatively, if you have any questions or would like to meet [name of new employee] before they start, please contact their employee mentor [name of mentor] to make arrangements.

Thanks for joining me in welcoming [name of employee] to [company].

Regards,
[name & position]


Najava kompanije, email predložak 4 – pozivnica na otvoreni sastanak


Dear all,

A reminder that the [purpose] Open Staff Meeting hosted by [name of host] is taking place on [date] at [time].

This online meeting can be accessed using the following link: [button]

Future related meeting dates are as follows: [dates]

Please note that everyone is welcome to attend any meeting, and the contents will be tailored to [department].

Please feel free to ask any questions during the meeting. Note that there is a limit of [X] participants, so please register in advance by replying to this email.

Recordings of all past meetings can be found at [link].

Best regards,
[name & position]


Predlošci za email sažetka

Email sažetka, predložak 1 – poslovna izvedba


Dear [name],

It’s time for your regular roundup of how we’ve been getting on recently at [company]. Here is the month in numbers:

Statistic 1
Statistic 2
Statistic 3…

Below you can see the changes in some important metrics:

[Graphic of company data]

Look out for another update landing in your inbox next month.

Best,
[Name], [position] at [company]


Email sažetka, predložak 2 – ažuriranje o kompaniji


Hello [name],

Have you heard about everything that’s been going on at [company name] recently? Maybe you missed the news about [announcement].

We’ve also made some updates to our [product/service], which, as a current user, we’re sure that you’ll be interested in:

New feature
Update
Fix…

What’s more, we’re already well underway on our plans for the next [week/month], including:

Plan 1
Plan 2
Plan 3…

As usual, we’ll update you again next [week/month], when those changes will hopefully have been implemented.

Regards,
The [company] team


Email sažetka, predložak 3 – pregled aktivnosti


Hi [name],

Do you know how you got on [today/this week/this month]? Well, there’s no need to guess, as we’ve got all the important numbers for you right here.

Here is your [day/week/month] in numbers:

[Visualization of personal stats]

For full details of your [daily/weekly/monthly] roundup, you can read the report that we’ve generated for you here: [link]

We’ll be in touch again [tomorrow/next week/ next month].

[Name] at [company]


Email sažetka, predložak 4 – usporedba s drugima


Hey [name],

Think that you’ve been performing well [today/this week/this month]? No doubt that you have! But here’s how you got on compared to others:

[Graphical comparison]

As you can see above, you were in the top [X]% of all [product/service] users for [achievement] over the course of the [day/previous week/previous month]. Congrats!

Can you do even better [tomorrow/next week/ next month]? We’ll be sure to let you know!
The [company] team


Predlošci informativnih emailova

Informativni email, predložak 1 – izjava o sigurnosti


Dear [name],

The wellbeing of our staff and customers is more important for everyone at [company] than anything else. That’s why it’s important to be able to keep in touch with friends, family, and acquaintances.

That goes for us too, which is why we’re writing to let you know how we’ll be keeping our community connected even during these hard times. This will allow our employees and staff to contact one another to talk about whatever they want to.

We will also be sharing additional content for the foreseeable future, which will range from helpful and informative to uplifting and (hopefully) funny. Don’t forget that we’re here for you.

Best wishes,
[Name], [position] at [company]


Informativni email, predložak 2 – ažuriranje u kriznim vremenima


Hello [name],

We know that the current situation with [crisis] is affecting everybody right now, and we hope that this email finds you, your friends, and your family all safe and healthy.

During these difficult times, we have decided to put the following measures into place in order to ensure the safety of our loyal customers:

New/temporary procedure 1
New/temporary procedure 2
New/temporary procedure 3…

If you have any questions regarding any of these changes then don’t hesitate to get in touch, we’d be happy to answer any questions or comments.

Stay safe,
[Name] from the [company] team


Informativni email, predložak 3 – kratka izjava kompanije


Hi [name],

Today is the start of a bright future for [company].

Thanks to the valued feedback of loyal customers like yourself, we’ve made some changes to the way in which we operate:

Procedural change 1
Procedural change 2
Procedural change 3…

We look forward to providing an improved service for all of our clients as a result of these updates.

If you have any questions or comments about the changes or any other matters, don’t hesitate to get in touch.

Best,
[Company]


Predlošci za email o promjeni pravnog sporazuma


Hello [name],

At [company] want to be open and transparent with our users while providing them with the best level of service that we possibly can.

That’s why we’re writing to let you know that our Terms and Conditions are changing, and the new agreement [link] will come into effect on [date].

Here is a summary of the most important changes:

T&Cs change 1
T&Cs change 2
T&Cs change 3…

If you continue using our service after [date], then your acceptance of the updated Terms and Conditions will be considered granted.

You can cancel your membership by clicking here [link] if you don’t agree to the updated agreement.

Kind regards
[Name] from [company]



Hi [name],

At [company], we treat our customers with the utmost care and respect. That goes for your personal data too, which is why we’re updating our Privacy Policy to give you more control over your personal details.

The changes are being made so that:

-You can more understand how we use your personal data more easily.
-We can use your data to gather feedback for improving our services.
-Only information that you have provided us when registering may be used by us.
-You have the right to request to view, modify, or erase the data we have about you.

As you can see, the changes are being made for the protection of your personal data. For more information and to read the agreement in full, please click here [link].

Best,
The [company] team



Dear [name],

We’ve been making changes to our [service] plans in order to suit the needs of our valued users, like yourself, as best as possible.

Apart from being able to provide a better service and customer experience, we’ve had to update our Fair Usage Policy corresponding to the new plans.

No need to worry, as the updated agreements are more user-friendly and you don’t need to do anything in order to accept the new policies.

You can read them in full here [link] if you wish, or feel free to ask us any questions.

Best wishes,
[Name] from [company]


Predlošci za anketni email

Anketni email, predložak 1 – onuđenje poticaja


Hi [name],

We’d really like your feedback to help improve [pain point] so that we can provide a better customer experience for all of our clients.

As a thank you for completing our short survey, which will only take about [Y] minutes of your time, we are offering all respondents a [X]% discount code off their next purchase in our online store!

To take advantage of this opportunity, please click on the link below.

[Start survey]

Thanks for your time, it is really appreciated.

Best,
The [company] team


Anketni email, predložak 2 – jedno pitanje priloženo uz poruku


Dear[name],

The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.

Your feedback will help shape our future content about [subject], so we hope you agree that it will be mutually beneficial for us to find out what you really think.

You can answer our single-question survey simply by clicking on your preferred choice below, without even leaving this email!

Option 1
Option 2
Option 3…

We really appreciate your feedback, as it will help us to achieve our goal of exceeding the expectations of all of our clients.

Kind regards,
[Name], [position] at [company]

Anketni email, predložak 3 – recenzija proizvoda/usluge


Hello [name],

You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.

The survey will only take [X} minutes to complete, and your feedback will help us improve future [product lines/software versions].

To start, please click on your rating below to be taken to the survey.

[Feedback scale with link]

Thanks for your input,
[Company]

Anketni email, predložak 4 – rezultati upitnika


Hey [name],

We’ve gathered the results of our recent survey, which we really appreciate you answering.

Since you took the time to share your thoughts about [product/service], we thought you might like to know the results.

We are pleased to announce that [X}% of our customers would recommend [product/service] to a friend! While this is great news, there is still room for improvement, and we will take each of the comments that we received from loyal users like yourself into consideration.

Hope to see you soon! [Optional reward as a token of appreciation]

Best wishes,
[company]

Predlošci za email potvrde

Email potvrde, predložak 1 – pozivnica za konferenciju/webinar


Hi [name],

The next [company] [weekly/monthly/annual] [conference/webinar] will take place on [date].

With a great list of speakers that will cover a wide range of [subject]-related topics, we’re sure that this event will be our most successful yet.

There will be presentations that you won’t want to miss from:

Speaker 1
Speaker 2
Speaker 3…

For more information, including a full schedule, visit the dedicated [conference/webinar[ website here [link].

Don’t forget to confirm your attendance in advance in order to receive your [event pass/link to video stream]:

[RSVP]

Best wishes,
The [company] team


Email potvrde, predložak 2 – pozivnica za dodjelu nagrada


Dear [Name],

As a valued [customer/team member], you are hereby cordially invited to celebrate the [name of the ceremony] awards with us at [location] on [date].

You can expect a great evening with [activity] and [food/drink] besides the awards ceremony itself.

The awards will be handed out for multiple categories in the field of [subject], including:

Awards category 1
Awards category 2
Awards category 3…

More details about the event, including a full list of nominees and categories, can be found on the event’s webpage [link].

We very much hope to see you there! All you need to do is RSVP by clicking below:

[Confirm your attendance]

Kind regards,
[Name] from [company]


Email potvrde, predložak 3 – pozivnica za team building


Hey [Name],

The [company] team has been busy planning our [quarterly/bi-annual/annual] team-building with the hope of making this event our most successful so far!

On [date] at [time] all [department] staff are invited to leave their work for [period of time] to get to know each other better whilst taking part in some fun activities, such as:

Activity 1
Activity 2
Activity 3…

There will be no formal dress code for the day, so feel free to wear casual clothes for a more comfortable [morning/afternoon/day]. If you have any questions, don’t hesitate to get in touch with us.

We look forward to seeing you there! Just RSVP [link] beforehand so we can accommodate the correct number of attendees.

Best, all the HR staff


Predlošci za email akvizicije

Akvizicijski email, predložak 1 – potvrda pretplate


Hello [name],

Thanks for signing up for our [content] emails.

This is just a short message to confirm that your subscription is now active and that you’ll start receiving industry insights from us shortly.

If you have any comments or questions in the meantime, feel free to contact us by replying to this email. We’d be happy to help you!

Regards,

The [company] team

P.s. If you have been sent this email in error or would like to unsubscribe, please click on the following [link].


Akvizicijski email, predložak 2 – spajanje s bazom podataka i savjet


Hi [name],

As a member of the [industry] community, I’m sure that you’re one of many people who’ve encountered trouble with [issue/pain point].

I thought you might like to hear a few pieces of advice from us about how to deal with this problem that our other clients have benefited from:

Advice 1
Advice 2
Advice 3…

If you don’t find our tips useful, please let us know how to improve. Alternatively, you can unsubscribe by clicking here [link].

Best,
[Name] from [compa


Akvizicijski email, predložak 3 – ispraćanje objave na društvenim medijima

[copy button="yes"]
Dear [name],

I commented under your post/answered your question on [social media platform], and thought I’d follow up by sharing some more resources that you might find interesting.

Here are some guides about [topic] that may be helpful for you:

Link 1
Link 2
Link 3…

If you’d like to get more advice on a regular basis then you can sign up for the [company] newsletter by clicking on the button below. Once you sign up you’ll receive great tips straight to your inbox every [X] weeks.

Kind regards,
[Name], [position] at [company]


Predlošci za win-back emailove

Win-back email, predložak 1 – nuđenje popusta


Hey [name],

We’ve noticed that you haven’t made a purchase in a while, and we miss you!

There’s never been a better time to start shopping with us again because we’d like to give you a special discount of [X]% off everything in our store.

To benefit from these reduced prices, just enter the following code at checkout:

[Discount code]

There are lots of great new products available that we’re sure you’ll find interesting.

[Images of products with prices]

See you soon,
[company]


Win-back email, predložak 2 – informiranje o razlozima za ostanak


Hi [name],

You may have noticed the discount coupon that we sent to you recently. Don’t worry – it’s still not too late to use it!

If you’ve already made a purchase, feel free to enter the same code at checkout again for another [X]% off your next purchase with us:

[Discount code]

We hope you enjoy using your new products, and we hope to see you return to our online store again in the near future. Here’s what we can offer to keep you coming back for more:

Reason 1
Reason 2
Reason 3…

Feel free to contact us with any questions or comments.

Best,
The [company] team

Win-back email, predložak 3 – brisanje s popisa pretplatnika


Dear [name],

We’ve been in touch recently with a discount code for [X]% off your next purchase at the [company] store, which you can find below and still use:

[Discount code]

As we haven’t heard back from you, and you haven’t made a purchase for a while, we are wondering if you’d still like to receive emails from us. Choose your response below:

[Keep receiving emails]
[Send fewer emails]
[Unsubscribe]

It would be great if you’d like to stay in touch with us, but if you do decide to unsubscribe now, we’ll always welcome you back with open arms.

Kind regards,
[Name] from [company]

Predlošci za informativne emailove – Najčešća pitanja

Kako napisati informativni email?

Da bi napisali informativni email, prvo trebate smisliti odličan naslov. Zatim napišite sadržaj emaila i uključite poziv na akciju.

Kako napisati informativni email za intervju?

Počnite s naglašavanjem želje za neformalnim povezivanjem u naslovu emaila. Dalje, navedite datum i vaše ime. U prvom odjeljku predstavite sebe, svoju poziciju i kompaniju za koju radite. U drugom odjeljku nudite kratki i naglasite da želite saznati više o njihovom poslovanju. U trećem odjeljku zatražite sastanak od 15 minuta, najbolje uživo. Na kraju dodajte par odjavnih fraza.

Koje su tri vrste emailova?

Možete birati između tri vrste emailova za slati vašim klijentima: novosti, promocije i ankete.

Koliko dugačak bi trebao biti informativni email

Informativni e-mailovi trebali bi biti kratke izjave koje ističu trenutnu situaciju i kako će se tvrtka nositi s njom. Stoga bi ovi e-mailovi trebali biti relativno kratki, sažimajući važne detalje unutar 3 do 5 odlomaka koji se sastoje samo od nekoliko redaka teksta.

Bi li informativni mailovi trebali sadržavati marketinške elemente?

Kratak odgovor na ovo pitanje je ne. Za marketing postoji vrijeme i mjesto, a ovo definitivno nije jedno od njih. Ako se informativna e -pošta odnosi na krizu ili tešku situaciju, to je osobito bitno. Informativni e-mailovi izrađene su isključivo kako bi uvjerili kupce, poželjeli im dobro i obavijestili ih kako bi promjene u neizvjesnim vremenima mogle utjecati na njih.

Koliko često se mogu slati informativni emailovi?

To doista ovisi o tome koliko se kriza ili važnih događaja zaista dogodilo. Ako se određena situacija dugo razvija, informativna e -pošta mogla bi se razviti u redovito slanu e -poštu s ažuriranjima. Te kratke izjave, međutim, doista bi trebale biti rezervirane za najvažnije, rijetke prilike, u protivnom će se previše normalizirati da bi imale željeni učinak.

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