Predložak za promotivni email

Želite promovirati novi proizvod ili uslugu? Možda ćete htjeti koristiti emailove za vašu promotivnu kampanju. Možete dizajnirati vlastiti predložak za promocionalni email marketing ili možete koristiti neki od velikog broja predložaka dostupnih online. Dat ćemo vam par predložaka ovdje, a sve što trebate je dodati vlastiti sadržaj.

Važnost kreiranja i korištenja predloška za promotivni email

Promotivni email predložak vam omogućuje da ostanete dosljedni svom brendingu i održite profesionalni izgled. Također vam štedi vrijeme, jer možete kreirati prilagođeni predložak jednom te ga koristiti iznova i iznova za buduće promotivne kampanje.

Ako koristite predložak za promotivni email, možete biti sigurni da će vaš email klijent uvijek znati od koga je poruka i o čemu se radi. Plus, ako koristite isti predložak svaki put, onda će ga početi prepoznavati. To će povećati vjerojatnost da i u budućnosti otvaraju vaše emailove.

Prilagodba email predloška
Prilagodite email predloške

Slanje promotivnih emailova bez korištenja predloška može zvučati primamljivo, ali naš savjet je da to ne radite. Predložak za promotivni email će pomoći osigurati da je vaša promotivna kampanja uspješna i da su primatelji vaših emailova i dalje angažirani s brendom.

Kako nasloviti promotivni email

Budite izravni. Vaš promotivni email bi trebao imati jasan i koncizan naslov tako da vaši pretplatnici znaju o čemu se radi u njemu.

Predložak za promotivni email o nadogradnji plana

Naslov ne bi trebao biti duži od 50 znakova i trebao bi točno odražavati sadržaj emaila. Kada ste u dvojbi, odaberite jednostavnost – naslovi promotivnih emailova koji zvuče previše pametno ili komplicirano često završe ignorirani.

Ako se tiče određenog proizvoda ili usluge, uključite naziv proizvoda ili usluge u naslov. Na taj način vaši pretplatnici mogu odlučiti žele li ga otvoriti ili ne.

Primjeri naslova promotivnih emailova

  • Provjerite popuste na [naziv proizvoda]
  • [Naziv proizvoda] je sada dostupan
  • Novi [naziv proizvoda ili usluge] od [naziv kompanije]
  • [X]% sniženje na [naziv proizvoda ili usluge] samo danas
  • Brzo – rasprodaja brzo završava
  • Uštedite odmah na [vrsta proizvoda ili usluge]
  • Hitno – nemojte ovo propustiti
  • Samo danas – [naziv proizvoda ili usluge]
  • Izabrani ste za posebnu ponudu
  • Vremenski ograničena ponuda – uzmite [naziv proizvoda ili usluge] danas
  • Zadnji poziv – rasprodaja završava u ponoć
  • Kupite odmah i uštedite na vašem omiljenom [vrsta proizvoda]
  • Ne čekajte – kupite [naziv proizvoda ili usluge] danas
  • Započnite vašu kolekciju [vrsta proizvoda ili usluge] danas
  • Nova kolekcija – kupite [vrsta proizvoda] odmah
  • Kupite [naziv proizvoda ili usluge] prije nego nestane
  • Najnovije – [naziv proizvoda ili usluge] je tu
  • Uštedite masu na [vrsta proizvoda ili usluge] danas
  • Kupite danas [vrsta proizvoda ili usluge]
  • [Naziv proizvoda ili usluge] – sada dostupan
  • Naručite [naziv proizvoda ili usluge] danas
  • Rezervirajte svoj [naziv proizvoda ili usluge] danas
  • Prijavite se odmah kako bi dobili [naziv proizvoda ili usluge]
  • Pretplatite se odmah i dobit ćete [naziv proizvoda ili usluge]
  • [Naziv proizvoda ili usluge] – uzmite ga odmah
  • Reagirajte brzo – [naziv proizvoda ili usluge] je skoro pa nestao
  • Dobijte svoj [naziv proizvoda ili usluge] danas
  • Požurite – [naziv proizvoda ili usluge] se brzo prodaje

Kako napisati promotivni email

Kod predložaka za promotivne emailove postoji dosta izazova. Od pisanja naslova promotivnih emailova do dizajniranja savršenog predloška za promotivne emailove, postoji dosta stvari za uzeti u obzir.

Kada su u pitanju promotivni emailovi, najvažnije je uhvatiti pažnju vašeg email pretplatnika i zadržati je. Vaš promotivni email bi trebao biti jasan, koncizan i lak za čitati. Cilj je zainteresirati vaše pretplatnike za vaš proizvod ili uslugu i onda ih ohrabriti da poduzmu akciju.

Prirodno je željeti osigurati da se vaši promotivni emailovi ističu od ostalih, jer u suprotnome budu jako često izbrisani bez otvaranja. Kako bi to postigli, važno je imati dobro dizajniran predložak za promotivni email. Vaš naslov promotivnog emaila bi trebao točno odražavati sadržaj poruke i biti kraći od 50 znakova.

Email predložak za promociju značajke

Sadržaj vašeg promotivnog emaila treba biti oku ugodan i lak za čitanje. Također treba uključivati sve važne informacije o vašem proizvodu ili uslugi, kao i poziv na akciju (CTA) koji ohrabruje vaše pretplatnike da slijede poveznicu ili imaju interakciju na neki drugi način. Nakon svega, cilj promotivnog emaila je da vaši pretplatnici kupe vaše proizvode ili usluge. Pobrinite se da uključite CTA u vaš promotivni email, tako da email primatelji znaju što iduće uraditi.

Na kraju, nemojte zaboraviti testirati vaš promotivni email prije slanja. Isprobajte različite naslove i vidite koji postižu najbolje rezultate. Testirajte različite predloške promotivnih emailova kako bi otkrili koji dobivaju najviše klikova. Naravno, potrudite se isprobati različite CTA kako bi vidjeli koja verzija proizvodi najviše email konverzija.

Predlošci za marketinški email

Personalizacija može dosta značiti. U vašem promotivnom emailu, obratite se vašim pretplatnicima imenom i navedite njihov grad ili državu da pokažete da znate tko su. Također možete segmentirati vaš popis i slati različite angažirajuće emailove odvojenim grupama ljudi. Na primjer, možete slati promotivni email o novom proizvodu ljudima koji su u prošlosti kupovali od vas te različitu poruku o prodaji za ljude koji nisu kupovali prije.

Što uključiti u promotivni email

  • personalizirana poruka dobrodošlice
  • promotivna ponuda
  • slika proizvoda ili usluge koja se nudi
  • datum i vrijeme prodaje ili promocije
  • poziv na akciju (CTA)
  • poveznica na vašu web stranicu ili odredišnu stranicu
  • angažirajući naslov

Primjeri predložaka za promotivni email

Zadnji poziv – rasprodaja završava u ponoć

Hello [Name],

Don’t miss out – our sale ends at midnight. Get [product or service name] today and save. This deal is too good to pass up.

Shop now and save: [URL]

Additionally, when you buy one [product or service name], you’ll get [second product or service name] for free for a limited time only.

Thank you for being a loyal customer. We hope to see you soon.

Požurite – ova ponuda neće vječno trajati

Hello [Name],

Our new [product or service name] is finally here. We know you’ve been waiting for this, so we’re giving you a special promotional offer. For a limited time, purchase [product or service name] with [X]% off.

Order now and take advantage of this great deal: [URL]

Thank you for your business. We appreciate your continued support.

Nemojte propustiti – rasprodaja brzo završava

Hello [Name],

Time is running out – our sale ends soon. Get [product or service name] before it’s too late. This is your last chance to buy [product or service name] at this great price.

Shop now and save: [URL]

Promjene za vaš [proizvod] plan

Hello [Name],

We’re making some changes to our [product] plans, and we wanted to let you know what’s coming. First, we’re increasing the price of our [product] plan by $[X]. However, we’re also adding some new features that we think you’ll love.

Here are some of the new features you can expect to see soon:

[new feature]
[new feature]
[new feature]

We know that change can be hard, but we hope you’ll be happy with the new features.

This is the last chance for you to upgrade at a lower price. After this, the monthly price will be $[Y]. So, are you ready to upgrade?

As always, if you have any questions or concerns, please don’t hesitate to reach out to us.

[Hitno] – Odabrani ste

Hello [Name],

We’re excited to announce that you’ve been selected to participate in our beta test for a new product. We can’t tell you too much about it yet, but we think you’re going to love it.

If you ‘re interested in participating, please click the link below to sign up.

Sign up for the beta test: [URL]

We hope you’ll join us on this new adventure. Thanks for being such a great customer.

Upravo izašlo

Hey there [First Name],

Do you want to be one of the first people to know about our latest and greatest product? Well, you’re in luck – it’s just been released.

[Product or service name] is our newest addition, and as you may have guessed, it’s [brief description of product or service].

If you’re interested in learning more, click the link below. We can’t wait to hear what you think.

Learn more about [product or service name]: [URL]

Thanks for being with us. We couldn’t do it without you.

Nadogradite prije nego bude prekasno

Hey [Name],

We hope this message finds you well during these [time of year] months. We’re just getting in touch to let you know that your annual subscription is about to end. If you’d like to continue using our service, please re-subscribe before your account expires on [date].

If you’re not interested in continuing your subscription, no problem. Your account will automatically be [deactivated/downgraded to the free plan], and you won’t be charged.

But if you are interested in re-subscribing, please click the link below. We’d hate for you to miss out on all the great new features we’ve added…

And right now we have a special, promotional offer for you. If you upgrade before [date], you’ll get [X]% off the annual cost.

How does it sound, [Name]?

Click here to upgrade: [URL]

Pozdravite [značajka]

Hello [Name],

Our new [product or service name] is finally here. We know you’ve been waiting for this, so we’re giving you a special promotional offer. For a limited time, get [product or service name] for [X]% off

Order now and take advantage of this great deal: [URL]

Thank you for your business. We appreciate your continued support.

Iskoristite ovu posebnu ponudu

Hello [Name],

Are you ready for the holidays? We know we are. To help get you into the spirit, we’re offering a special promotional offer. For a limited time only, get [X]% off your purchase of [product or service name].

This is a great opportunity to get a head start on your holiday shopping. So what are you waiting for? Order now: [URL]

We hope you have a happy holiday season.

Novi dolasci – kupite sada [vrsta proizvoda]

Hello [Name],

Our newest arrivals are here, and they’re selling out fast. Shop now for [type of product] and take advantage of our promotional offers.

Get [X]% off your purchase of [type of product] until [date]. Plus, free shipping on orders over $[Y].

Don’t wait – these deals won’t last long. Shop now: [URL]

Ako ste slučajno propustili…

Hey [Name],

You might have missed it, but we’ve currently got a great promotion on our business packages. If you buy a [plan] before [date], you’ll get [X]% off the monthly price.

This is a great deal, especially considering all the features you’ll get access to.

To learn more about [plan], click the link below. And if you’re ready to upgrade, be sure to use the promo code [PROMO CODE] at checkout.

But hurry, this promotional offer won’t be around for long.

Learn more about [plan]: [URL]

Promo code: [PROMO CODE]

Još niste odlučili? Provjerite našu besplatnu probu

Hey there, still on the fence about whether or not you want to buy a subscription to our service? Well, we’ve got good news – you can now try it before you buy it.

For a limited time, we’re offering a free trial of our [service]. You’ll have full access to all the features for [X] days, and we’re sure that you’ll love them.

If you decide you want to keep using the service after your free trial, great. Your subscription will start automatically, and you’ll be charged the regular monthly price.

If not, no problem – just cancel before your trial expires, and you won’t be charged a thing.

To sign up for your free trial, click the link below. And don’t worry – we won’t ask for your credit card info upfront.

Free trial: [URL]

Vremenski ograničena ponuda – požurite

Hello [Name],

This is a friendly reminder that our promotional offer ends soon. If you buy a [product or service name] before [date], you’ll get [X]% off the regular price.

Don’t miss out on this great opportunity – click the link below to purchase now.

[URL]

Thanks for your continued support. We hope you enjoy our [product or service name].

Vaš godišnji popust brzo ističe

Hello [Name],

We hope you’re enjoying your subscription to our [product or service name]. We know you’ve been getting a lot of use out of it, and we appreciate your business.

As a reminder, your annual [X]% discount expires soon. If you renew before [date], you’ll continue to get [X]% off the regular monthly price.

To renew your subscription, click the link below. And don’t worry – we’ll automatically apply the promotional discount to your purchase.

Renew now: [URL]

Zadnja prilika da nadogradite [proizvod]

Hello [Name],

Are you still using the free version of our [product]? If so, now is the time to upgrade. For a limited time, we’re offering [X]% off all premium plans.

With a premium subscription, you’ll get access to exclusive features and priority support. Plus, you’ll be helping us continue to develop [product] and add new features.

To upgrade, click the link below. And don’t forget to use the promo code [PROMO CODE] at checkout to get your discount.

Upgrade now: [URL]

Promo code: [PROMO CODE]

Nemojte propustiti. Ponuda ubrzo završava.

Grab your discount now.

We’re giving away our Premium [Product] with [X]% off.

Yes, you read that right – our Premium [product] is now available with [X]% off. For a limited time, you can get all the features of the premium version for a fraction of the full price.

To get your discount, click the link below and use the promo code [PROMO CODE] at checkout. But hurry – this promotional offer won’t be around for long.

Get Premium [product]: [URL]

Promo code: [PROMO CODE]

Uživajte u vašoj posebnoj ponudi za [proizvod]

Congratulations. You’ve been selected to receive a special promotional offer for our [product]. For a limited time, you can get [X]% off the regular price.

To claim your discount, click the link below and use the promo code [PROMO CODE] at checkout. This offer expires soon, so don’t miss out.

Get your discount: [URL]

Promo code: [PROMO CODE]

Hvala što ste vjerna mušterija. Imamo ponudu za vas.

Hello [Name],

Thank you for being a dedicated customer of our [product or service name]. We appreciate your business, and we’re always looking for ways to give back to our loyal customers.

That’s why, for a limited time, we’re offering a special promotional discount just for you. Use the promo code [PROMO CODE] at checkout to get [X]% off your purchase when you buy [Plan] for a year.

Don’t miss out on this great opportunity – click the link below to purchase now.

[URL]

Dobre prakse promotivnih emailova

Svaki dan, ljudi primaju promotivne emailove od brendova koje vole (i ponekad od nepoznatih brendova). I svaki dan, ljudi te mailove ili izbrišu ili se angažiraju s njima.

Kao marketaru, vaš cilj je da se ljudi angažiraju s vašim promotivnim emailovima za bolju konverziju. Ali kako to uraditi?

Evo vam par savjeta:

  • Započnite sa snažnim naslovom – ovo je vaša prva prilika da zgrabite pažnju vaših pretplatnika, tako da je trebate iskoristiti.

  • Neka vaš promotivni email bude izravan – nitko ne želi čitati sastave, tako da odmah prijeđite na stvar i iznesite jasnu ponudu.

  • Uključite uvjerljiv poziv na akciju – što želite da vaši pretplatnici urade? Olakšajte im to dodavanjem CTA gumba.

  • Štedljivo sa slikama – slika možda vrijedi tisuću riječi, ali previše slika u vašem promotivnim emailu će ga samo zakrčiti.

  • Provjerite i testirajte vaš promotivni email – poruka puna tipfelera neće polučiti vjeru u vaš brend.

  • Pobrinite se da šaljete vaš promotivni email pravim ljudima – segmentiranje vašeg email popisa će pomoći osigurati da su vaše email poruke relevantne svakom pretplatniku.

  • Razmislite o načinu praćenja izvedbe vaših promotivnih emailova – želite li klikove, kupnje ili oboje? Praćenjem izvedbe vaših promotivnih emailova, možete ih optimizirati za buduće učinkovite email kampanje.

  • Dodajte element hitnosti – uključite sat koji otkucava ili rok trajanja. To će ohrabriti vaše pretplatnike da odmah djeluju.

  • Uključite promotivni kod – to je odličan način za praćenje performansi vašeg promotivnog emaila i motivacija vašim pretplatnicima da djeluju.

  • Završite sa snažnim pozivom na akciju – baš kao i vaš naslov, vaš CTA je važan. Neka bude jasan, koncizan i uvjerljiv.

Slijedeći ove savjete možete kreirati marketinške emailove koji će zapravo biti otvoreni i pročitani – možda će ih popratiti i radnja. Tako da, idite prema naprijed i promovirajte.

Sažetak

Slanje promotivnog emaila nije teško, ali slanje onoga koji daje rezultate je definitivno izazov. Ključ je u fokusu na pretplatnika i onome što on želi ili treba.

Neka vaš promotivni email bude relevantan, jasan i najvažnije – akcijski. Na taj način ćete moći kreirati email marketinšku strategiju koja će se zapravo otvarati, čitati i klikati. Sretno.

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Promotional email FAQ

How often should I send promotional emails?

This depends on your business and your subscribers. If you run promotional offers that are only available for limited times, then you'll want to send more frequent promotional emails. But if you're just running a sale or promotion, then once or twice a week should be sufficient.

What's the best day to send promotional emails?

Again, this depends on your business and your subscribers. Test out different days to see what works best for you. If you use email marketing software and have sent similar campaigns in the past, you should be able to see what days and times resulted in the highest open and engagement rates.

When is the best time to send promotional emails?

The best time to send promotional emails is typically during business hours, since that's when most people check their emails. However, for many people, they rather do so first thing in the morning or right before they leave for the day. The only way to know for sure is to test out different times and see what works best for you.

What are the different elements of promotional email templates?

Promotional email templates typically include a strong subject line, a clear call-to-action, and sometimes a promotional code. Images are also often used in promotional emails, but it's important to use them wisely so as not to clutter up the message. It's crucial to proofread and test promotional emails before sending them, as well as making sure they're being sent to the right people (i.e. segmenting your list).

Should you personalize your promotional emails?

Yes, personalizing your promotional emails can be a great way to increase open and click rates. You can personalize your promotional emails by simply including the subscriber's first name in the subject line or in the body of the email. Including a personalized message is also a nice touch. For example, you could say something like 'I thought you might be interested in this promotional offer' or 'I wanted to make sure you saw this sale.'

How do I create a promotional email that stands out?

Use an eye-catching color scheme or image. You can also try using emojis in your subject line (but beware of overdoing it). If you're offering a discount, make sure to highlight that in the email. Get creative and experiment until you find what works best for you.

What are the most effective types of content for promotional emails?

Try to include a mix of content types in your promotional emails, such as images, videos, infographics, and text. This way, you can appeal to different types of learners and increase the chances that your promotional email will be read and acted upon.

How can I track the success of my promotional email campaigns?

There are a few ways to track the success of your promotional email campaigns. To start, you can use an email marketing software that will provide you with data on things like open rates, click-through rates, and unsubscribe rates. You can also A/B test your promotional emails to see which version performs better. And finally, be sure to ask your customers how they heard about your promotional offer. This will give you valuable insights into which promotional channels are most effective, so you will be able to optimize emails and create more effective email marketing campaigns in the future.

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