Predlošci e-pošte za ažuriranje proizvoda mogu biti korisni za poboljšavanje proizvoda, održavanje zadovoljne baze korisnika, povećanje prodaje i usvajanje novih korisnika. Ovaj članak nudi savjete i primjere za izradu učinkovitih e-poruka za ažuriranje proizvoda.
Consistently improving your product to remain competitive and maintain a satisfied customer base is essential, especially in the SaaS industry. A product update email is one of the best opportunities to showcase that you’re listening to your customers’ feedback, consistently working on meeting their expectations, and reminding them of your product’s value. A product update email can also re-engage users who were about to churn. Unfortunately, many businesses treat product update notifications as an afterthought.
However, your product update emails can do far more than simply inform your users about the recent product improvements you’ve made. With the right strategy, you can use product update emails to reassure new customers that they’ve made the right choice, improve customer satisfaction, retention, and even increase revenue as you can also promote your premium features when announcing updates.
Izrada učinkovitih e-poruka za ažuriranje proizvoda može biti težak zadatak. U nastavku su navedeni neki savjeti koji će Vam pomoći u stvaranju bolje e-pošte za ažuriranje proizvoda koja će poboljšati angažman korisnika, zajedno s 10 predložaka e-pošte za ažuriranje proizvoda koje možete koristiti kao primjere pri stvaranju vlastite inačice e-poruka o ažuriranju proizvoda.
Na temelju vaše marke, proizvoda i vašeg odnosa s korisnicima, e-poruke o ažuriranju proizvoda mogu se razlikovati po sadržaju, dizajnu i tonu. Iako ne postoji univerzalna formula za savršenu e-poštu za ažuriranje proizvoda, evo 10 predložaka e-pošte koji vam mogu pomoći u početku.
We’re excited to announce the launch of one of our most requested features – [feature name]! It’s now easy to [do whatever the feature allows users to do]. Here’s a quick overview of how you can use it:
[Benefit #1]
[Benefit #2]
[Benefit #3]
To learn more about this feature, check out this support article.
As always, let us know if there’s anything we can do to make your experience better. Your feedback is always appreciated.
Thanks for using [Product name]!
[YOUR SIGNATURE]
We just released a fully revamped version of our [Name] feature. If you’re interested in what’s new, check out our latest blog post that covers it all.
Here’s a quick overview:
[Improvement #1]
[Improvement #2]
[Improvement #3]
If you have any questions or feedback, we’d love to hear from you!
[YOUR SIGNATURE]
We’ve added a bunch of cool new features and made some major improvements. Here are our top 5 recent updates that we’re especially excited about:
[Update #1: From now on you can …]
[Update #2: It became even easier to …]
[Update #3: You’ll finally be able to …]
You can read more about the updates in our most recent blog post. And as always, if you have any questions or feedback – don’t hesitate to contact us!
Thanks,
[YOUR SIGNATURE]
We’re back to share a couple of major bug fixes that will make your experience with [Product] better than ever. Here’s a shortlist of what we’ve done:
[Fixed: bug 1]
[Fixed: bug 2]
[Fixed: bug 3]
Want to see *your* favorite bug featured in this list? We would too. Send your suggestions to [email] and we’ll see what we can do.
Thanks,
[YOUR SIGNATURE]
If you – like us – use [Tool] for your […], then we’ve got some news you’re going to love.
We’ve just launched a new integration with [Tool]. Here are just a few of the things the new integration allows you to do:
[Benefit 1]
[Benefit 2]
[Benefit 3]
For more details, including how the integration works, why it’s a huge win for [Brand] users, and how to set it up (it’s really easy), click here.
Thanks,
[YOUR SIGNATURE]
We’ve been hard at work these past few weeks/ months [adding/ improving features] to help make [Product] even more valuable for you. We’re super excited to tell you all about these new features/ improvements and we hope you enjoy them as much as we do.
[Update #1]
[Update #2]
[Update #3]
[Update #4]
[Update #5]
In the meantime, we’d love to hear any feedback you have on [Product] and what we can do to make it even better.
Cheers,
[YOUR SIGNATURE]
We’re excited to announce [Product name] 2.0. It has more functionality than ever before to ensure it helps businesses like yours to [accomplish specific goals].
[Product name] 2.0 provides:
[Feature #1: benefit]
[Feature #2: benefit]
[Feature #3: benefit]
[Feature #4: benefit]
[Feature #5: benefit]
You can read all about it on our completely revamped website at www.companyname.com. And don’t forget to check our new video!
[embedded video]
If you have any questions or feedback – we’d love to hear your thoughts!
Cheers,
[YOUR SIGNATURE]
[Feature name] is a new beta feature for [Product] Pro plan, and allows you to [details on what the feature allows users to do].
We’re excited to give you a limited-time offer to take [Feature name] for a test run: from now until [date] you can [use the feature for …].
Ready to get started? You can read more about [Feature name] here.
If you have any questions or feedback, simply respond to this email.
One last thing: [Feature name] is still a private beta feature, so please keep it a secret until it’s ready for its debut ☺
Best,
[YOUR SIGNATURE]
We are proud to announce the launch of the [Product name] Android app! Our small team at [Company name] worked extremely hard to get this app out as soon as possible following the release of our iOS app. Thank you to all our Android users for your patience!
[Product name] app gives you [a short description of what the app allows users to do].
[Benefit #1]
[Benefit #2]
[Benefit #3]
DOWNLOAD IT NOW
P.S. A note for Android users: While we rigorously tested the app internally and with our Beta users, there can still be a few undiscovered bugs. If you come across anything, please email us at [email address]!
Created with love,
[Company Team]
It’s never been more important to […].
The good news is we’ve built a new [app/ service] that makes it easy to […]. We call it [Product Name].
As a [Company] customer, we thought you might want to be one of the first to try [Product Name] while it’s still in Beta mode.
GET [PRODUCT NAME]
[Product Name] will be a free service while in Beta. You can read more about it here [link].
What will [Product Name] do for me?
[Benefit #1]
[Benefit #2]
[Benefit #3]
Any questions or feedback? As always, feel free to reach out to our support team at [email].
Best,
[YOUR SIGNATURE]
Vaša e-poruka za ažuriranje proizvoda trebala bi sadržavati nove podatke kako bi vaši klijenti osjetili da su u toku i kako bi ih informirali. Važno je uvijek početi s uvodom i obavijestiti kupca tko stoji iza e-pošte za ažuriranje proizvoda. U većini slučajeva trebali biste objasniti kako proizvod pomaže kupcima.
E-poruke s ažuriranjem proizvoda pomažu vam: – Dobijte nova svjedočanstva – Povećajte broj konverzija od probnih do plaćenih računa – Povećajte svoju vjerodostojnost – Povećajte zadržavanje kupaca – Poboljšajte ugled svog proizvoda – Ostvarite veći promet na svojoj web stranici – Privucite nove kupce tako da izgledate profesionalnije – Dobijte više dionica i re-tweetova, a time i više prometa s društvenih mreža – Ostvarite veću prodaju.
E-poruka za ažuriranje ne smije prelaziti 2 odlomka, ali mora sadržavati jasan razlog za ažuriranje, poput nove značajke, izdanja ili ispravka programske pogreške.
Ready to use our product update email templates?
Save them directly into LiveAgent to save yourself over 15 hours of manual clicking per week!
Predlošci e-pošte dobrodošlice
Slanje emaila zahvale klijentima i uključivanje relevantnog kupona može povećati angažman kupaca, a autentične rukom pisane zahvalnice mogu poboljšati lojalnost kupaca. Važno je biti transparentan i, ako postoje problemi, ponuditi rješenje kako bi se održao dobar odnos s kupcima. Predlošci e-pošte za potvrdu narudžbe daju primjere za pisanje emailova, a LiveAgent program nudi prilagodljive predloške e-maila koje treba pisati s pozitivnim tonom i dodati privitke po potrebi. Dobrodošli emailovi su važni za izgradnju dugoročnih odnosa s novim klijentima, a samo 57,7% brendova šalje takve e-pošte.
Predlošci e-pošte za preporuku e-trgovine
LiveAgent nudi softver za korisničku podršku i druge funkcije, uključujući predloške e-pošte, telefonske sustave, pozivni centar i upravljanje pritužbama. Predlošci e-pošte s kuponima mogu pomoći u poboljšanju marketinških kampanja, a studije slučaja mogu olakšati donošenje konačne odluke o kupnji. Autor predlaže čišćenje baze podataka e-pošte i usavršavanje strategije akvizicije kupaca. Implementacija LiveAgent softvera može povećati zadovoljstvo klijenata i poboljšati ugled tvrtke.
Predlošci e-pošte za prodaju proizvoda
Ovaj tekst obuhvaća različite aspekte prodaje, uključujući izlazne prodaje, promotivne emailove i predloške za lansiranje proizvoda. Izlazne prodaje imaju za cilj generiranje novih potencijalnih klijenata, dok su promotivni emailovi važan alat za najavu novih proizvoda. Predlažu se pet različitih predložaka za lansiranje proizvoda, a jedna od strategija za povećanje izlaznih prodaja uključuje određivanje kriterija za potencijalne klijente. Također se navodi liveAgent kao primjer softvera za korisničku službu.
Predlošci za korisničku službu
Kompanije trebaju ozbiljno razmotriti važnost popratnih emailova u komunikaciji s klijentima i korisnicima. Korištenje predloženih predložaka može pomoći timovima korisničke službe da pruže brze i profesionalne odgovore u velikom broju emailova. Važno je koristiti jasan i pozitivan ton, te se preporučuje korištenje privitaka i poziva na akciju. Osim toga, istraživanje je pokazalo da mnoge kompanije ne odgovaraju na emailove korisničke službe. Stoga, izgradnja vlastite knjižnice email predložaka i obuka agenata za njihovo korištenje može pomoći u pružanju dosljedne usluge.
Join our community of happy clients and provide excellent customer support with LiveAgent.
Naša web stranica koristi kolačiće (cookie). Ukoliko nastavite, smatramo kako ste dopustili korištenje cookie-a kako je i napisano i našoj Politika privatnosti i cookie pravila.
Answer more tickets with our all-in-one help desk software. Try LiveAgent for 30 days with no credit card required.
Hello, I’m Andrej. We’re thrilled to invite you to an exclusive software demo where we’ll showcase our product and how it can transform your customer care. Learn how to achieve your business goals with LiveAgent or feel free to explore the best help desk software by yourself with no fee or credit card requirement.
Andrej Saxon | LiveAgent support team